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3-Way Links & Other Cool Tricks for Google Rankings

Scribe. SEO Made Simple.Google may have been the leading search engine for years, but their algorithm is outdated and predictable. Because of this, pretty much everyone and their grandmother knows how to easily manipulate natural search results; get inbound links.

For years, I have been playing with various tactics. I was one of the first seo experts out there to utilize a 3-way link tactic before it has become a part of every seo firms trick. The 3 way works like this…

You want to avoid reciprocal linking because you heard that it has little effect on your rankings and PageRank, so you decide to contact related companies and webmasters. You proceed to tell these webmasters that you will offer them a one-way link from your homepage in exchange for a one-way link from another website that they own. This allows you both to receive a one-way link which is a win/win situation. You can do this many times, and end up with a good collection of high PageRank one-way links.

It does get tricky though. If you consider the tactic more deeply, you will probably want to make sure that the websites you are getting links from are not linked together. That “associates” them, and makes the one-way link a little watered-down compared to the alternative.

3-way links are great if you can really churn them out. Of course, you want to limit the amount that you have outbound from your homepage. The cool thing about this though is that you can create multiple mini-sites with unique information, get them linked form a bunch of directories, then put a one-way link to your main site. This really works great if you place the mini-sites on a bunch of different free hosting servers to get unique IP addresses behind the hosts.

Is reciprocal dead?

Ummmm… NO! Take it from an expert here. I can care less what you have heard. I have gotten a brand new website a PageRank 4 in just 3 weeks with only a reciprocal linking campaign, and that wasn’t too long ago either.

Reciprocals can be done in an unpredictable way if it makes you feel safer. Avoid naming your link page reciprocal-links, partners, or links because search engines know that they are common names for reciprocal linking campaigns. Instead, put up something like “resources” or “recommendations”, although resources is a somewhat common file-name and a little old at this point.

The freebie tactic

This is something I have repeatedly written about. The freebie tactic is basically creating some product that gets published on someone’s site, and links back to you with your anchor text. I do this all the time with free web templates. As a matter of fact, I offer a link building service using this tactic and I design you a custom template that you can offer for free to anyone with your desired anchor text in the footer with a creative commons requirement.

The free templates aren’t the only freebies that get me links however. I also tend to create various graphics for free on my blog, and people who appreciate this service like to link to me sometimes. I call it a link bait freebie.

The article backlink x 100

Cash MachineYou have probably learned from MANY blogs that it’s smart to submit articles to article publishers like EzineArticles, Associated Content and others, but did you know there is a deeper explanation for why you can build serious backlinks with it?

Years ago, I discovered that there were turnkey softwares out there that made it easy to build niche sites. The software works in a way that it pulls articles from EzineArticles and other publishers based on the niche they have chosen, and insert those articles with the author credits and call into a web template. They can then upload these files and start promoting them. I discovered this because #1) I bought the software on Ebay; and #2) I found websites that were linking to me using niche sites with articles I have written.

Most article publishers allow your articles to be republished as long as the author credit remains in-tact. This means that you are building a residual linking system by publishing articles for free.

Another linking system

There is another linking system that I would have talked about, but Glenn Alsop from ViperChill beat me to it. So it would only be proper for me to guide you to that article which is here.

Be Creative!

If you have come up with some great linking ideas, or wish to comment on these, please feel free to do so below. Sharing is caring 😉

Google may have been the leading search engine for years, but their algorithm is outdated and predictable. Because of this, pretty much everyone and their grandmother knows how to easily manipulate natural search results; get inbound links.

For years, I have been playing with various tactics. I was one of the first seo experts out there to utilize a 3-way link tactic before it has become a part of every seo firms trick. The 3 way works like this…

You want to avoid reciprocal linking because you heard that it has little effect on your rankings and PageRank, so you decide to contact related companies and webmasters. You proceed to tell these webmasters that you will offer them a one-way link from your homepage in exchange for a one-way link from another website that they own. This allows you both to receive a one-way link which is a win/win situation. You can do this many times, and end up with a good collection of high PageRank one-way links.

It does get tricky though. If you consider the tactic more deeply, you will probably want to make sure that the websites you are getting links from are not linked together. That “associates” them, and makes the one-way link a little watered-down compared to the alternative.

3-way links are great if you can really churn them out. Of course, you want to limit the amount that you have outbound from your homepage. The cool thing about this though is that you can create multiple mini-sites with unique information, get them linked form a bunch of directories, then put a one-way link to your main site. This really works great if you place the mini-sites on a bunch of different free hosting servers to get unique IP addresses behind the hosts.

Is reciprocal dead?

Ummmm… NO! Take it from an expert here. I can care less what you have heard. I have gotten a brand new website a PageRank 4 in just 3 weeks with only a reciprocal linking campaign, and that wasn’t too long ago either.

Reciprocals can be done in an unpredictable way if it makes you feel safer. Avoid naming your link page reciprocallinks, partners, or links because search engines know that they are common names for reciprocal linking campaigns. Instead, put up something like “resources” or “recommendations”, although resources is a somewhat common file-name and a little old at this point.

The freebie tactic

This is something I have repeatedly written about. The freebie tactic is basically creating some product that gets published on someone’s site, and links back to you with your anchor text. I do this all the time with free web templates. As a matter of fact, I offer a link building service using this tactic and I design you a custom template that you can offer for free to anyone with your desired anchor text in the footer with a creative commons requirement.

The free templates aren’t the only freebies that get me links however. I also tend to create various graphics for free on my blog, and people who appreciate this service like to link to me sometimes. I call it a link bait freebie.

The article backlink x 100

You have probably learned from MANY blogs that it’s smart to submit articles to article publishers like EzineArticles, Associated Content and others, but did you know there is a deeper explanation for why you can build serious backlinks with it?

Years ago, I discovered that there were turnkey softwares out there that made it easy to build niche sites. The software works in a way that it pulls articles from EzineArticles and other publishers based on the niche they have chosen, and insert those articles with the author credits and call into a web template. They can then upload these files and start promoting them. I discovered this because #1) I bought the software on Ebay; and #2) I found websites that were linking to me using niche sites with articles I have written.

Most article publishers allow your articles to be republished as long as the author credit remains in-tact. This means that you are building a residual linking system by publishing articles for free.

Another linking system

There is another linking system that I would have talked about, but Glenn Alsop from ViperChill beat me to it. So it would only be proper for me to guide you to that article which is here.

About the author

Brandon Connell

I am an author, blogger, investor, musician, and internet marketer among other things. I believe that one person can do many things in life.

Learn how I get FREE advertising and MAKE MONEY doing it with M.P.A. This is the best of both worlds and FREE to sign up NOW!

21 Comments

  1. yes its all about Google ranking
    thank you for the tips 🙂

    Posted on 19-Nov-10 at 3:19 am | Permalink
  2. This is a great stuff Brando. Informative 🙂

    Posted on 19-Nov-10 at 5:07 am | Permalink
  3. Susan @ Home Workout
    Twitter: susancampbell24

    Huh, I really did believe that reciprocal linking was dead. I have been working hard the last few months at building links in every way possible. I often get emailed asking for reciprocal links but I never do them. Mostly because I don’t trust the other person.

    Posted on 19-Nov-10 at 8:38 am | Permalink
  4. Brandon Connell
    Twitter: Brandon_Connell

    Definitely not dead Susan. That is just information that has been published by someone as misinformation, but people picked it up because that person was an authority of some sort, and it got regurgitated everywhere.

    Posted on 19-Nov-10 at 11:35 am | Permalink
  5. Jeffrey Morgan
    Twitter: BloggersMarket

    Hi Brandon,
    Write, write, and write some more! I’m tired. Question! Brandon, what if you take your really old posts and submit them to article publishers. Howd’ that be?

    Posted on 19-Nov-10 at 2:09 pm | Permalink
  6. Brandon Connell
    Twitter: Brandon_Connell

    I would avoid that Jeffrey. It is best to keep your existing content as unique as possible. If you need backlinks or additional traffic from EzineArticles, then write something new and original for them. That’s your best bet.

    Posted on 19-Nov-10 at 2:25 pm | Permalink
  7. Alex
    Twitter: buildrankprofit

    Awesome post Brandon! Not sure what else I can add at this point. You’re proving to be THE man when it comes to SEO
    RESPECT Brother

    Posted on 19-Nov-10 at 9:07 pm | Permalink
  8. Brandon Connell
    Twitter: Brandon_Connell

    Thanks man. Will I be seeing you on Skype today?

    Posted on 19-Nov-10 at 9:12 pm | Permalink
  9. Andrew Walsh
    Twitter: walshandj

    First article I’ve read on your blog. Initially thought it bold to come right out and say Google’s algorithm is outdated and predictable, but you bring a lot of great info in the post. Excellent tactics! Well done.

    I’ve been under the impression that reciprocal links work much better when they’re in your same niche, and random site-wide reciprocal links aren’t really going to do anything. It’s not like you’re facing penalties by doing it, but one or two in-content links would give you more benefit than a bunch of non-related sidebar exchanges. Do you agree with that?

    Posted on 19-Nov-10 at 10:59 pm | Permalink
  10. Brandon Connell
    Twitter: Brandon_Connell

    As far as Google goes, no. If you were going by the human trust factor, then in-text links would be a smart move. They actually drive traffic because the person reading is tempted to click on it. Sidebar links and links pages are less human-focused but Google can really care less.

    Posted on 22-Nov-10 at 7:24 pm | Permalink
  11. 3-way – So we need to find bloggers with not only 2 or more blogs, but 2 or more blogs not linked to each other as well…good luck with that. lol

    Reciprocal – Susan hit the reason I stopped. far too many scammers out there waiting a month or so; removing your link thinking you’ll never check back.

    I did learn a neat little something though from an SEO not to long ago. 1. As you said also, don’t name the page something obvious, and 2. Be sure to include content. page name be damned, if it’s just a page of links, you’ll get penalized eventually. A paragraph or so, like a “mini review” for each would work wonders.

    Freebies – I’ve heard more then once that the free footer template/theme tactic is old news. not only has Google caught on, but it aggravates all users…free or not.

    Software – No links to see them?

    I think you missed one – how do you sent up that link to me box under the post?

    Posted on 20-Nov-10 at 7:45 am | Permalink
  12. Brandon Connell
    Twitter: Brandon_Connell

    Dennis, there is no reason to limit your search to bloggers. Webmasters in general will work and you can’t get off the couch without finding one.

    Reciprocals can be checked easily. There are many free softwares and web services that will keep track of reciprocal links, and notify you by email immediately when one goes down.

    If the page is just links, but small then there really isn’t a worry. For example breaking down the reciprocal pages like a directory. But it’s wise to include a brief description of the site with it. IBP software manages all of this stuff for you more easily than you think.

    Freebies – Not old and still works. Are you telling me that my actual experience doing this and benefitting from the results is nothing compared to what you may have read? Of course Google knows about it, but they can’t do anything to kill it’s effects. Doing so would punish the hard working freelance web designers out there who rely on designer credits for new business and backlinks.

    I did not provide any links to the software. There is a screenshot and you can see the name of the software “Desktop Adsense Cash Machine”. I got in on Ebay, but it shouldn’t be too hard to find with a Google search.

    The link to me box under the posts is a plugin called “Please Link 2 Me”, and I have written about it in a couple of my list of plugins posts. One such post can be found at http://www.brandonconnell.com/if-i-had-to-start-all-over/2010/11/

    Posted on 20-Nov-10 at 8:00 am | Permalink
  13. While you’;re right in theory, my personal opinion is, bloggers should stick with their own when applicable. I think it’s “safer” in a Number of ways.

    Do you have any names/links off hand to this reciprocal checking software?

    An interesting idea the directory, but never knowing exactly how Google thinks, can you be sure they will see it that way? I’ll have to look-up/check out IBP software.

    I do know Google has been clamping down since all the unethical theme designers starting throwing in nonsensical 3rd party paid links in the footers of their templates.

    Thanks again, i’ll check out that software also.

    Sweet plugin. Do you know how well it’s worked? If and how many actually take advantage and link to you using that link?

    Posted on 20-Nov-10 at 12:42 pm | Permalink
  14. Brandon Connell
    Twitter: Brandon_Connell

    I do not know, although if I wanted to spend a day searching sites that link to me, I may be able to find out. I just like giving people options though. That has always been my thing. As far as footer links go, they are as solid as ever Dennis.

    I do not have the link or name of the reciprocal linking checker by itself. But IBP which has the Arelis Link Manager can automatically check links. It isn’t the only function though. If you wanted just a reciprocal link checker, you can probably type just that into Google and locate one.

    Posted on 22-Nov-10 at 7:27 pm | Permalink
  15. Thanks again, I’ll check it all out. 🙂

    Posted on 23-Nov-10 at 12:31 pm | Permalink
  16. Richard
    Twitter: richescorner

    Hey Brandon,
    Was was just reading Viperchill’s trio linking guide earlier. I think it basically describes a link wheel. But you make a really good point about writing these articles for article directories that allow them to be re-published with your link. It gives you so many opportunities to get backlinks automatically.

    Posted on 20-Nov-10 at 3:43 pm | Permalink
  17. Brandon Connell
    Twitter: Brandon_Connell

    Thanks Richard. Right! The opportunity for auto-backlinking is too great to pass up too.

    Posted on 22-Nov-10 at 7:29 pm | Permalink
  18. Rob@Spokane Website Design
    Twitter: 20milesnorth

    Great tips, i had sort of moved away from reciprocal links in the past, looks like i will be going back to them now.

    Posted on 21-Nov-10 at 4:05 am | Permalink
  19. Brandon Connell
    Twitter: Brandon_Connell

    Good to hear Rob. I am sure you will obtain and hold onto the “Spokane Website Design” ranking if you pick up on your reciprocal campaign.

    Posted on 22-Nov-10 at 7:29 pm | Permalink
  20. love love love this post.. great… ^^

    Posted on 21-Nov-10 at 5:11 am | Permalink
  21. Awesome tips must say, and i totally agree its all about Google rankings. Thanks for the share!!!

    Posted on 22-Nov-10 at 4:53 am | Permalink