This is a guest post by Mandy Allen @ http://learn-to-blog.org

economy1 300x249 Blogging Your Way To An IncomeIn today’s failing, world-wide economy, the thought of making money online has become more popular every day. Dreaming about working from home and making a good income while you sleep or play with your kids has become a major topic on thousands of wish lists.

Many might believe that it is way too difficult to generate income with unfamiliar Internet marketing processes or that it is too complicated and expensive to set up and run a blog. Others might believe that blogging is just a pastime and not a powerful and lucrative tool that will create a steady Internet income. They all would be wrong!

If you do a Google search for “blogging,” you will find almost 80,000,000 blogs online and dedicated to almost as many niches.  That number alone indicates how popular blogs are.  Blog topics can be related to hobbies, family ancestry, health discussions or making money online, to suggest just a very few niche topics. Putting the numbers aside, setting up a blog can be free and, other than the few processes you will have to purchase, like a domain name, a money-making blog will be very easy on your wallet.

Before you ever put anything online, it is vitally important that you define your goals. Do you want to make an income by blogging? Is it your intention to just promote your offline business? When do you expect to make money from blogging? Do you just want to have fun with your blog? If having fun is your goal, this discussion and the following posts are not for you.

After you identify your true goals with your blog, you will have a running call to action that can keep you focused on making money online. While you are examining your initial options, be sure to keep good notes and keep YOUR goals in your mind, so you don’t wander off topic and get lost in the Blogging wonderland.

Just putting up a blog will not do anything to help you succeed. What you need to do as soon as possible is to identify your market. You have to know what the members of your blog want to learn and what they need to really accomplish their own goals for making money online. How do you do this? You could simply ask them or add a questionnaire to your blog. You could also check out forums and other blogs focused on the same or similar niche that you selected. Reading posts in competing blogs will give you great insight on the needs and interests of your market.

Your next step would be creating your content, including a product to sell on your blog and one to giveaway for registrations. Those products can be anything that suits your blog’s focus, but most of the time it will be an ebook or report with related information for your members. You could sell physical products, but that would include shipping fees, packing materials and trips to the post office. eBooks that fill a need or solve a problem are sent attached to an email or downloaded directly from a webpage…no fees to pay or trips to the post office.

If you are unable to create your own products to sell or giveaway, I suggest you outsource that part of your marketing plan. Freelance ghostwriters can be found on many websites.

In future posts, I will address, in more detail, how you can create your own blog, get it online and making money for you. Right now you have a simple skeleton for your beginning. Plan your goals, make notes of what you want to do and don’t want to do and choose your first products to sell or giveaway on your blog.

Blogging Your Way To An Income

About the author

Mandy Allen wrote 3 articles on this blog.

Mandy Allen has been blogging since 2008 and runs several blogs and membership sites. www.learn-to-blog.org offers tips and information for bloggers working at any level.

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