This is a guest post by Greg, from http://www.greginmotion.com.
What is the number one way to make money blogging?
In my opinion and from my own experience it has not been ads on the side (Though those do help). Nor has it been my recommended resources page where I sell various things on my blog about building an internet & network marketing business. Rather almost always the majority of sales I get is from content marketing.
Or in other words… reviews.
Too bad for most people their reviews are so hyped up that they tend to suck big-time. Reviews are not reviews if they glow as if the product was the latest thing to drop from heaven. Those are what we unfortunately call bad sales letters. Now you may have written it with some GREAT copy, that does not make it a great review. Nor even a good sales letter.
Because the person coming to your blog is not looking to get pitched at, though they are looking to get sold typically. The only way you will sell them is if you have the 3 components that make a review good.
So what is it that makes the review? Let me share with you some insights from being a pretty heavy promoter of reviews and review writing.
The 3 Key Components of Writing an Authentic Review
And not just for keywords.
A lot of people will do “research” by going to the Google keyword tool and typing in their niche, they will steal a keyword of a product or guru and then just write about them. Or they will just sign up for any product that has an affiliate login in hopes to make sales off writing a review on a product they barely know about, much less own.
This is the wrong way to going about it in my opinion. A review should be of a product that you enjoyed (Or maybe didn’t) that you have either tried yourself or done a lot of research on that clues you into the average user experience.
By researching your product in-more depth, you will also be able to provide your reader with more value. The chances are, your reader that stumbles upon the review via the search engines is already well-aware what the product is. They are looking for an exper-voice, an authority, to explain more of the benefits or lack thereof before they spend their hard-earned money on the product.
Which is all the more reason why your review should well-researched!
Even though this takes a little bit more time and effort, I believe it really is worth it. Do it once and your review will shine above other reviews as to get passive traffic for months to possibly years coming back to it again and again.
2. Being Neutral
Earlier in this post I mentioned that many reviews read like a bad sales letter. You want to avoid that. Even if you are head over heels about the product, keep a very toned down feeling to your review. If the reader feels like you are just trying to sell them on the product, they will probably just leave the website.
I have definitely made this mistake myself. Where every product I bought I got so excited that I was probably the worse hype monster out there. So I am an expert on knowing first-hand just how bad hype-ridden reviews do!
I avoid this now at all costs!
Instead all my reviews I try to keep a very neutral tone in the article. A tone that is both positive of the product and…
3. Transparently Negative
Transparency is a big, big deal on the internet. It is really refreshing when you see it happening here and there. If your niche is the internet marketing niche for example, you rarely ever see anyone being a 100% transparent with their marketing or results with anything.
When you decide to be the difference, you will reap the rewards that everyone leaves on the table. Big time!
How you do this in an authentic review is simply by stating the negative factors. State the problems with the product or tool that you found. If there is no real problems, I often talk about what kind of person or what kind of mindset someone should be in if they want to make the product work for them.
For example on my blog I did a review for Magnetic Sponsoring (That link will take you to the post) , a really famous book in the network marketing world. Now I LOVE this book, it has done a lot of really positive things for me and my business, however I still added some negative reasons people should consider before buying it.
With that review in particular I talked about mindset. That only really serious people should look into the book. I even criticized how the company markets the book somewhat as an end-all-deal for people’s businesses. Which in my review I describe as being simply not true.
However, at the end of that review, I still highly recommend Magnetic Sponsoring. As I do believe it is a great product for the average end-user.
Wrapping It All Together
If you add these 3 components of writing reviews, your reviews will become a whole lot more genuine, informed and way better. This will also lead you to making more money blogging with reviews, not to mention make you stand out from the crowd by being transparent and not sounding like a pitching machine.
The really cool thing I have found from having these 3 components in my reviews nowadays is that my reviews get shared a whole lot more than ever before. They also produce way more leads and cashflow for me too.
Hopefully this blog post has helped you out. Remember though, knowledge without any implementation really is no knowledge at all. So there is only one last thing to do…
Go ahead and try it out! It might be the single most profitable thing you can for making money on your blog.
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