How I Switched My Blogging Style for Maximum Exposure & Profits
If you have been a reader of my blog for a long time, you know that my style was to post 7 articles per day. I then reduced it gradually until it ended up being once per day. Recently, we started moving which meant that I was going to be gone from my blog for days at a time. At first, I thought this was a horrible thing. My goal was to have thousands of articles on this blog. But now that I have seen the effects of my short waiting periods, I see that posting every couple of days or so will actually help me in the long run.
Here’s why:
I currently have over 250 blog posts right here. I started blogging back in late February, 2010. I have already established my blog with a ton of unique content, and now I can focus on improving the quality of that content tremendously.
What does this mean for you?
- It means that my articles will be more in depth, unless I have a short point to get across in which case I will post a short update.
- It means that my articles will be larger which is great for my search engine results.
- It means that my articles will have more of a “link bait” attraction to them.
In the long-run, my blog will benefit greatly from search engine results which means more targeted traffic and larger profits. Longer in-depth articles will also attract lots of new rss feed subscribers and newsletter subscribers.
Should you copy me?

Every blog is unique in its own way. You may be the type of blogger that posts shorter articles. You may only post family updates. You may post large articles already. You do not have to change your style in order to see the long-term benefits of blogging. It is a preference for me, and that is why I made the change. There are some benefits from changing a shorter article style to a longer one. I stated those benefits above. But it is not a requirement for blogging success. Whether you are blogging for income or for personal expression, you can and will benefit in the long-run regardless.

No matter what the length of your posts are, make your content be the best thing in the world to your readers. I have wrote lots of smaller posts that got a ton of comments, while some of my larger ones didn’t get the same attention. It was because my readers loved my “straight to the point” way about me. I provided ‘no fluff’ content that gave them instructions or real life experiences that have helped me turn my blog into a success.
Your biggest hurdle as a blogger is to establish regular readers, rss feed subscribers, newsletter subscribers, and those who favorite your blog. There are few blogs that have hit my favorites folder, but the ones that are in there get my attention on a regular basis.
Longer articles tend to get favorited more often. But that is mostly because they cover a lot of material and the reader wants to come back to that specific article in the future for reference. I have had plenty of times where a reader has told me that an article was yet another one that was bookmarked. It makes me feel great when that happens because it tells me that I am doing something right.
No matter what your blogging style, remember that the quality of your writing is key to establishing a reader-base. Tell me… what’s your blogging style?
Tagged with: blogging • blogging for a living • blogging styles
Filed under: Blogs • List Building
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Twitter: RyanBiddulph
says:
Hi Brandon,
I have underwent a transformation myself. I used to churn out longer posts but a few months back felt a pull to write shorter posts.
Recently I started to shoot youtube videos. They are also short and punchy. I usually post 1 video and one article per day.
It’s about following your intuition. When you feel the pull to do something different honor it and you can’t go wrong.
Ryan Biddulph
Ryan Biddulph´s last [type] ..Thanks To My Blogging Buddies
Twitter: Brandon_Connell
says:
Hi Ryan. I am curious to know how your switch to shorter posts affected reader interaction and other aspects, it it did at all. Can you give me some insight?
Twitter: websitebegin
says:
Like Ryan, I also find myself writing shorter blog posts. They usually get better feedback because they are quicker reads. It all depends on your audience, though.
Twitter: Brandon_Connell
says:
There are a large number of readers who want a quick read. There is an equal number of people who want a long read. That’s my experience anyway. I think you are right that it depends on the audience. Each niche is probably different in that regard.
Twitter: jeansarauer
says:
Hi Brandon. I’m burning the midnight oil tonight
I’ve been sticking with an infrequent posting pattern and longer posts, and that’s been working out well. Good thing because I’m not planning to change anytime soon
Are you all moved now?
Jean Sarauer´s last [type] ..The Easy Way to Share Your Giveaway Product
Twitter: Brandon_Connell
says:
You have a winning strategy Jean. I see you rack up the comments on every post over there
Nope. Not all moved yet. But I expect to have everything moved tomorrow. Good thing because I am burnt out on moving, and I have work to commit to.
Twitter: markbell10
says:
Hi Brandon,
I’m currently working on a post a day to build some core content – a bit like yourself I guess. I think once you have the content, you can take the foot off the gas a little and rely upon your existing content. If its good, people will be back to read more in future.
Mark Bell´s last [type] ..Niche – What’s yours
Twitter: Brandon_Connell
says:
And it is good to be able to take the foot off the gas. It helps prevent burnout.
Twitter: rick_byrd
says:
I understand your reason for not posting as often and posting longer content articles.
Longer articles are fine as long as they are broken into smaller paragraphs. I also like what you did in this post by breaking the article with pictures. This really helps me as a reader.
My current style would be categorized as short and to the point.
Rick Byrd´s last [type] ..Just 1 Wish
Twitter: Brandon_Connell
says:
Thank you Rick. I also believe that breaking it up into sections helps keep a reader’s attention. How has the short strategy worked for you so far?
Twitter: buildrankprofit
says:
You raise some very good points by talking about your own changes. I have found that my focus on the blogging has actually dropped since I went back to building niche sites and promoting them, but it’s an interesting balance to try and juggle because I still want to build and promote my own blog and by neglecting that as well as the commenting I am noticing my own traffic drop, but then my own traffic is not making me money – my niche sites are, so it’s about balancing the immediate cashflow with the longevity that comes with building a blog and a brand.
How are you anyway mate? Been a while.
Alex´s last [type] ..Article Marketing – Part 1 What’s a Search Engine
Twitter: Brandon_Connell
says:
No worries man. Your blog will make that money soon. Mine is making some decent money for a 4 month old blog. It sounds like the niche site strategy is a winner in the meantime though. I am good man. Today was my last day moving. That took FOREVER!! I never knew I had so much stuff. How are you?
Twitter: buildrankprofit
says:
Yeah good mate,
Trying to do too much at once, but aren’t we all.
Alex´s last [type] ..Article Marketing – Part 1 What’s a Search Engine
Twitter: giftplantsidea
says:
Good strategy. Quality content writing is what I am practicing right now because it seems that search engines are now more strict in filtering websites that appear in their search results. So as early as now, its important that we start putting more quality in our content.
Twitter: Brandon_Connell
says:
Yes Amanda, but quality can be given in both long and short posts. Are you focusing more on longer articles?
Dude, your blog is seriously boring. You don’t really make any money off this blog! That’s a fact.
Twitter: Brandon_Connell
says:
Hi Evan. My blog obviously got your attention somehow, and you felt compelled to comment. Regardless, because you don’t like my blog that much I did you a favor and removed your commentluv and the link back to your blog. I didn’t think you would want to benefit from a link to you from my boring blog.
Twitter: blogswithwings
says:
Geez dude, where’s your blog? We’d all love a chance to check it out. It must be really awesome if you think this well written and highly informative blog is boring.
Twitter: Brandon_Connell
says:
His blog is plugintogreenprofitsreview DOT org but I removed it from being linked because I didn’t think he wanted to benefit from my blog seeing that he didn’t like it very much. I probably would have left his link in tact if he actually had a constructive opinion rather than spewing out crap.
Twitter: blokube
says:
Hey Brandon,
How are you..man ??
That’s awesome to hear about your blog changes. Thanks for the updates.
~Dev
Dev – Technshare.com´s last [type] ..Are You Selling Yourself Short And Eventually Your Blog Too
Twitter: Brandon_Connell
says:
I am good man. I see you are at full force, but mostly with guest posts on your blog. Do you think you will continue with the daily comments even if you didn’t have as many guest posts anymore?
Twitter: blokube
says:
Hey Brandon,
Thanks for your words.
Yeah, now i’m going to spend more time doing blog commenting.
These days i’m also promoting technshare on Forums like DigitalPoint and Warrior Forums.
Btw. Your Guest Post on SS101 was awesome. Keep up the good work Brandon.
~Dev
Dev – Technshare.com´s last [type] ..How To Get Traffic In 45 Seconds
Twitter: Brandon_Connell
says:
Excellent. So you are saying that commenting on forums is doing wonders for your traffic then.
Twitter: blokube
says:
Ya.. I’m getting good number of visitors from both digitalpoint and warrior forums
.
Have a great day.
~Dev
Dev – Technshare.com´s last [type] ..How To Get Traffic In 45 Seconds
I agree with you on establishing readers on all your platforms. Although putting a good and or current content would definitely help you heaps.
Twitter: Brandon_Connell
says:
When you say “current”, are you talking about breaking news? The first blogs to drop some major news end up with cult status. That would definitely help you heaps.
Twitter: blogswithwings
says:
Wow! This is refreshing to hear. I get bloody sick of macrobloggers spouting off about keeping your posts short. How this is the only way to attract and keep readers. Balderdash and horse hooey, that’s just a crock of poop!
If you want to share quality information that is truly useful to people you don’t just give them a little smattering of it. You give them the full deal. However, it must be well written and thorough. Give them something they can actually benefit from and they will appreciate the details.
Short posts have their place. Bu trying to abbreviate everything you write is likely to drive your readers to another blog for the details. It’s a matter of giving topics the attention they deserve. When you do this, some of your post will be short and sweet, while others will be long and juicy.
Twitter: Brandon_Connell
says:
Joella, I believe that giving an article attention means making your point. It doesn’t matter if the article is short or long. You sometimes get to 2,000 words and still haven’t said everything you wanted. Other times, you may end up with a 300 word article and everything had been said.
I actually saw a poll on a popular Romanian blog with a couple of thousands of users per day about how do they like posts:Short and to the object or long and full of detailes and believe it or not people actually said short.
Miyako.Genius´s last [type] ..Defraggler v20221 Beta
Twitter: Brandon_Connell
says:
There are many people who would rather read short posts. I am one of them to be honest. But there are larger ones I find extremely valuable. It all depends on the value you are conveying to the reader.