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How Important Is Your Traffic From Google?

Google SEOFor those of you just starting out, this may not be the article you are looking for. However, if you are a long-term blogger that has been doing it for awhile, you may be interested in tracking how much of your traffic is coming from Google.

Remember firstly that traffic must come from multiple sources. Never keep all of your eggs in one basket. If Google were to drop your blog, then you would be out of luck unless you went at your marketing from many angles. But to this day, Google is my biggest traffic supplier and the amount of traffic they refer grows every single day.

Your ultimate goal should be to get a minimum of 5,000 unique visits per month from Google (low amount) which is realistic when you have hundreds of articles published on your blog. If you opted for the larger articles, then you should be able to land more Google traffic with less articles. That’s how it works because Google simply loves content. If I had a chance to start over, I probably would have posted less of the smaller articles, and more of the larger ones. Luckily, I have tons of both types and they all bring me traffic from natural search engine rankings.

Many people don’t understand the logistics of blogging, and what makes it work over time. It’s not just the fact that you are establishing relationships with other bloggers and general readers. That is a very important aspect of growing your blog, but it’s just a small piece in the big picture.

What makes a blog grow easier over time is the search engines that bring you traffic. Why? Because as your blog grows with more content, your blog has more entryways for search engines to refer traffic. Consider your blog to be a house that is constantly growing and creating more doors. The more content you create, the more doors you have. You may end up being ranked for keywords and phrases that you would never have expected to bring you traffic.

The key steps to growing your Google traffic is:

  • Create Content Regularly – It goes to reason that if you are going to be a successful blogger, you need to create content on a regular basis. Anything done differently can be considered blog abandonment. Work hard to establish a schedule for writing articles. This used to be a tough job for me back when I started because I looked at it as a job. Now that I have been doing it since forever, it just comes naturally. It is just something I do to make my days entertaining.
  • Opt for larger articles – It is ok to write small 300-500 word articles if that is all you can crank out. But if you want that search engine traffic to come sooner than in 2 years, then you need to work hard to make your articles between 1,000 and 5,000 words each. You can easily do this by talking about the things you wrote about in more detail. Explain why they are important, why you like them, how to do them, etc. Help yourself extend a post with a list in the middle of it. Break it up with pictures or videos to make it more entertaining to both you and your reader.
  • Use tags and categories – The more tags and categories you have, the more content and doorways you have on your blog. Make sure your tags and categories can be indexed and followed. They are NOT duplicate content, but rather an extension and filing method for your articles. Don’t be afraid to create multiple relevant blog tags or categories and using multiples for a single article. It will only work in your favor.
  • Google loves Twitter and Facebook – So should you. It’s smart to assume that the more Twitter posts and Facebook shares pointing to your blog, the likelier that Google will assume your content is relevant and make it appear higher in the natural organic search results. That’s one reason why you should take your social networking seriously. It may be about the initial traffic at first, but as a long-term blogger, you will learn that those relationships will ultimately make or break your organic search traffic.
  • Keyword Research – As I previously stated, you never know what keywords and phrases will end up bringing you traffic. However, that does not mean that you do not have to try and target certain keywords that are relevant to your blog. Work on your keyword research, and find out what is popular. Don’t assume that because there is a massive number in competition, that you can’t receive that traffic. When you build up a blog with lots of unique content, you can easily compete with the big guys and steal some of their traffic. Better yet, we can call it shared traffic because those readers will consider you to be one of the gurus too.
  • Diversity in brand – Did you think that EzineArticles and Associated Content were only good for backlinks and direct traffic from article marketing? You were wrong. There is a thing that is a ‘secret sauce’ to local search engine marketing. It is about saturating the market with your brand. The more you can get your brand out into the front, the likelier you are to get that targeted traffic. For instance, if you have your blog ranked #1, your EzineArticle #2, and a review site #4 in Google for the same search term, then the reader will most likely click on one of your links, and ultimately your blog. That’s because they assume that because you are on multiple sites, you must have the most relevant information. When I do local search marketing for my clients, I work hard to get their brand on article sites, review sites, press release sites, and their onsite search engine optimization at the same time. In the end, they are likely to get the customer, and I am likely to keep my search engine marketing client.
  • Blog SEO – Probably the obvious out of all of the things that I mentioned here. But I have come across some blogs that still don’t even have permalinks setup. Dynamic URLs are not cool, and neither is the lack of a plugin like All-In-One-SEO-Pack which can do all of the meta tags for you. Fine, you are not an expert at search engine optimization, but that doesn’t mean you can’t learn the basics and get your blog search engine friendly. Do a little blog seo research, and get yourself on track for Google rankings. You will thank me later.

About the author

Brandon Connell

I am an author, blogger, investor, musician, and internet marketer among other things. I believe that one person can do many things in life.

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  1. Tristan@Blogging Tips
    Twitter: tristanhigbee

    Nicely done here, Brandon.

    I agree with all of your points but wanted to give a special shout out to the one about long posts. I love me some long posts. You just can’t dig very deep with 300 words!

    Posted on 03-Jan-11 at 7:15 pm | Permalink
  2. Brandon Connell
    Twitter: Brandon_Connell

    Thanks man. I am eye to eye with you on long posts. They are simply more effective. Anyone who says otherwise has not tried long posts consistently to be able to vouch for short or long posts.

    Posted on 03-Jan-11 at 7:23 pm | Permalink
  3. William Tha Great
    Twitter: Bomb_hipster

    Hey Brandon,

    Thanks for the fantastic article!

    I bleieve google traffic is very important. Everyone should work on ways of making sure that google will always be a major source of traffic for their future. It’s not always about right now. The longer your site is up & running the more you will get out of google. These are al great ways of getting google traffic. Twitter is also a great place too be!

    Thanks again!

    God bless,
    William Veasley

    Posted on 04-Jan-11 at 2:50 am | Permalink
  4. Brandon Connell
    Twitter: Brandon_Connell

    Yep. And about a year in, you should see that Google traffic really start to increase on a daily basis. That seems to be the hump to get everything new indexed in an instant and ranking very high.

    Posted on 07-Jan-11 at 3:29 pm | Permalink
  5. William Tha Great
    Twitter: Bomb_hipster


    Thanks for the response!

    I never knew at around a year your google traffic starts to pick up. That’s new new’s to me. I hear a lot that if you can make it a year usually after that making money & getting traffic isn’t to hard anymore.

    Would you agree?

    Thanks again!

    God bless,
    William Veasley

    Posted on 07-Jan-11 at 9:34 pm | Permalink
  6. mark@personal brand
    Twitter: icebluebanana

    Hi Brandon,

    I am a big fan of writing longer posts too. Actually, I often try to make mine a little shorter as I worry that people won’t have time to really read them. But perhaps you are right.

    Good points about tags & categories and about article marketing’s “hidden” use. The people who write the code that makes the SEs work are likely trying to make them capture what will be popular & that probably means that you would want your name everywhere possible.

    You have been writing some really great stuff lately. Thanks!

    Have a good day!

    Posted on 04-Jan-11 at 6:37 am | Permalink
  7. Brandon Connell
    Twitter: Brandon_Connell

    Not everyone will read them, but at least you give them a lot to skim through right? Don’t over-think your posting habits if you already to longer posts. That is the golden method of posting man, and it will only speed you past the others who do mostly short posts.

    Posted on 07-Jan-11 at 3:31 pm | Permalink
  8. Steve@Internet Lifestyle
    Twitter: stevescott1


    I am definetely “down” with everything you say. Create lots of content, make it good and dominate keywors with multiple attacks (ezine, blog etc.)

    Like Tristan I certainly agree with the “long post” of value. I do not have every post being a mammoth, 2-3k worder, but I make sure that at least one time a week I do have one of those mammoth posts where I feed -what I hope is- a ton of value.

    Not only does that impress directly, but as you said it really should show longterm Google love. 🙂

    Posted on 04-Jan-11 at 8:24 am | Permalink
  9. Brandon Connell
    Twitter: Brandon_Connell

    Hi Steve. If you want to look at how it can not only take care of Google in the long-term but also generate immediate short term value, take a look at as a case study. His blog only writes massive articles, and the response is always a great one.

    Posted on 07-Jan-11 at 3:33 pm | Permalink
  10. Brandon – I didn’t know that opting for the larger articles will help bring more traffic from Google. This is big news to me.

    I think I will take your advice and talk in more detail about the things I previously wrote about. Moreover, I like your thoughts on saturating the market with your brand.

    I recently had my EzineArticle and my blog ranked highly for the same keyword term and I can say this strategy certainly helps establish your brand as an authority.

    Posted on 04-Jan-11 at 8:58 am | Permalink
  11. Brandon Connell
    Twitter: Brandon_Connell

    Hi John. It’s good you experienced that saturation and know about it’s value. As for long posts, you will also see it’s value in the short term I’m sure.

    Posted on 07-Jan-11 at 3:34 pm | Permalink
  12. Rick LaPoint@Internet Marketing
    Twitter: Rick_LaPoint

    Hi Brandon,

    I’m a real derelict when it comes to tags & categories, but after reading this I went back thru every post and took care of that. Thanks.

    Now I’m back to comment.

    I have read a lot about the importance of short posts; copyblogger is especially fond of them. But I have trouble reading short posts myself, as they tend to be sort of… “empty” much of the time.

    I rarely get bored reading long articles, and I assume that if anyone gets bored reading mine, they are probably not really my demographic anyway.

    I also think someone who will stick around to read a long article is more likely to take a little more time to look around to see what else you have available. Just guessing on that score.

    I have only submitted a few articles to eZineArticles. Most of what I have seen there is so light and fluffy, I assumed that is what most people expect to find from that source, so have only used it to generate a backlink or two. I have read many mixed opinions regard those types of sites, so haven’t been too serious about it.

    Thanks for the info!


    Posted on 04-Jan-11 at 11:59 am | Permalink
  13. Brandon Connell
    Twitter: Brandon_Connell

    Ignore the mixed reactions Rick. You can only gain positive by flooding the market with your brand. Anyone who says differently simply doesn’t know what they are talking about. To make a simile, think about some offensive bots that stay on your blog. People all around the internet complain about them and track them so they can block their IP address from indexing their blog. That is very stupid to me because they are blocking a potential traffic and backlink source just to save some bandwidth. Work hard on getting yourself out there as much as possible, and don’t close doors on yourself EVER!

    Right on the money with long articles. If they are read entirely, then those are your dedicated readers. I find skimmers to also be beneficial as they may read something that catches their attention and turns it into a positive review of your blog on theirs.

    Posted on 07-Jan-11 at 3:38 pm | Permalink
  14. For my articles, I usually just write until I’ve said what I felt like I need to say. On average, my posts are probably 400-900 words. I think with comments and such, the word count does go up a few hundred words with each post that gets commented on, so that’s a plus.

    Posted on 04-Jan-11 at 5:18 pm | Permalink
  15. Brandon Connell
    Twitter: Brandon_Connell

    Yep, comments are constantly adding new unique content to a page. That’s the main reason why I will never close comments on my articles unless for a special case.

    Posted on 07-Jan-11 at 3:39 pm | Permalink
  16. I am also a fan of longer posts. not the ones where it just keeps going on and on. i have a short attention span so when im reading blogs if its too long i lose interest quickly, so i dont expect people to have to read long ones written by me. short ones i find do lack any useful information for me.
    i like your points. for me it just about sums it all up perfectly.

    Posted on 04-Jan-11 at 6:00 pm | Permalink
  17. Brandon Connell
    Twitter: Brandon_Connell

    I also lose interest as I have attention deficit disorder. But that’s mostly in the case of repeat posts where something has been talked about to death. In other cases, the writer personality can keep my interest even if the topic sucks.

    Posted on 07-Jan-11 at 3:40 pm | Permalink
  18. John McNally
    Twitter: johnmcnally54

    Guilty – I haven’t got the All in One SEO Pack, but I will install it now. Thanks for the tip Brandon.

    My Google traffic is very low, and so is my post word count (250/280 words). I think I see a connection. I will be writing longer articles this year.

    Regarding Tags and Categories, I thought the maximum number is 12, otherwise Google thinks you’re spamming. Has this changed? Or am I just wrong? 😳

    Leamington Spa, England

    Posted on 04-Jan-11 at 6:35 pm | Permalink
  19. Brandon Connell
    Twitter: Brandon_Connell

    10-12 is a good number. But I have seen bloggers using maybe 1 or 2 on every article.

    Posted on 04-Jan-11 at 6:43 pm | Permalink
  20. Jared Holland @ Metro Marketing Blog
    Twitter: jaredmackenzie

    Great article! I’ve recently been experimenting with the length of my articles as well as the type of article. Keep up the great work and hopefully I’ll see you around more often!

    Posted on 04-Jan-11 at 7:41 pm | Permalink
  21. Brandon Connell
    Twitter: Brandon_Connell

    Let me know how the experiment turns out. I already know, but tell me anyway 😉

    Posted on 07-Jan-11 at 3:41 pm | Permalink
  22. I have 5-6 of those 7 set to explode this year. Maybe 7, but KW research will not go beyond the very basics for me personally.

    Posted on 05-Jan-11 at 4:13 am | Permalink
  23. Great Info – I hope this will prove to be value added:
    Using Twitter to send free traffic to you site

    1. Create a new account with a good handle i.e.
    2. Introduce your website or yourself in the first few tweets.
    3. Follow relevant Twitter users who own blogs similar to what you do.
    4. You can use direct messages i.e. d username when you want to tweet someone directly. (Ex: d npxpcom)
    5. Share your Blog articles links with the Twitter followers that you have.
    6. Do not just share links from your blog but also post something what you have on your mind. (Check my Twitter)
    7. Do not follow people for the heck of it. Only follow the people whom you think can be beneficial to you and your blog.
    8. There is no rule that you have to follow the person who follows you. This can make Twitter a better place.
    9. Make blog announcements such as contests to pull in crowd to your blog.
    10. Do Not Spam Twitter, please.

    Posted on 05-Jan-11 at 5:44 am | Permalink
  24. Patricia@lavenderuses
    Twitter: lavenderuses

    Hi Brandon

    Some excellent points here for me to take note of. I love long articles that are content rich. So if there is lots of helpful hints that will help me in some way be a more effective blogger, after I have read through the post I will bookmark to read again. To make sure I have fully got all the points being made in the article.

    Really enjoyed the post Brandon. And I like that you are speaking from an experienced bloggers perspective. Thanks.

    Patricia Perth Australia

    Posted on 05-Jan-11 at 9:00 am | Permalink
  25. Alex@sydney seo services
    Twitter: buildrankprofit

    Great post Brother!!

    I like the analogy of your blog as a house and each piece of content is like opening another window – or whatever you said to that effect!

    Really awesome window you just opened with this one mate – keep up the awesome content, glad to have you back , with a vengeance it seems 🙂

    Posted on 05-Jan-11 at 9:30 am | Permalink
  26. Brandon Connell
    Twitter: Brandon_Connell

    It was a door. I can picture you walking through lots of windows though. You are simply strange like that… Maybe it’s me and just don’t get Australian culture LOL!

    Posted on 05-Jan-11 at 9:38 am | Permalink
  27. Brandon Connell
    Twitter: Brandon_Connell

    P.S. – thx for stopping by. It’s been a long time.

    Posted on 05-Jan-11 at 9:39 am | Permalink
  28. I thought I was a seasoned blogger but I’m not sure I’d ever really thought about the importance of the length of my blogs to google so your article is interesting. I tend to concentrate on shorter, quality content but I think it’s worth experimenting with longer posts as I will try anything that can help get my thoughts out to a wider audience.

    Posted on 07-Jan-11 at 4:40 am | Permalink

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