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How to Build Subscribers by Not Cutting Corners

thesis 300x250 1 How to build subscribers by not cutting cornersHave you ever heard the saying that “everyone learns through failure”? Well failure is something that I simply do not believe in. I would be lying if I said that I have never had failure. As a matter of fact, I learned seo over 15 years ago through trial and error. But in order to pursue your online dreams of making money with the fastest route possible, I am going to tell you how to avoid those failures by doing the right things from the beginning.

Articles are your biggest asset

You will notice that this article you are reading is pretty massive. I am shooting for around 2,000 words here because I want to be as detailed as possible, and provide you with a resource. The cool thing is that such a dedication has an added benefit of being link-bait, bookmarked, retweeted, and everything you can imagine.

The size of an article doesn’t matter, as long as the quality is there. But remember that you can offer a LOT more quality in a larger article. You may say to me “people don’t read large articles like this”, but the fact remains that your readers will skim your entire article. They are looking for key points which tell them this is the best article they can find right now about this subject. If they see enough content-bait, they may end up scrolling right to the top and reading the entire thing. Take that to the bank!

Share the wealth

When I say share the wealth, I don’t mean you have to open up your bank account to your readers (although they might appreciate it), but rather to share your leverage with them. If you have 50,000 twitter followers, you can help them grow their follower count by passing them around. Take for example me asking you right now to follow a friend and fellow blogger of mine, and pass him around @pizaazz.

You can also reach out to fellow bloggers, or your readers, and find out what projects they are working on. Find out how you can help. You may find that someone just completed an ebook, and you can help them by promoting their product via clickbank to your massive subscriber list.

Participate

There are lots of new bloggers (and some old ones) who think that being successful in the blogging world means that you can rack up article commentary without having to reply. I have seen others call comment replies by a blog owner a way to inflate comments. But the simple fact remains that it is called participation, and respecting your readers.

Obviously, people can see that your comments are there, so you aren’t hiding the fact that you are commenting. Therefore, an argument about inflation is just not a valid argument.

Participating on your blog is a great way to get subscribers. People want to be in touch with the blog owner that they are dedicating their life to. Think of it like this. A subscriber is basically inviting you into their home. If you went into their home and refused to talk, wouldn’t that be rude?

Pro list builder

Have you seen a blog that has a newsletter subscription option, but they don’t offer any type of incentive for signing up? Or worse, a blog with no newsletter option at all! In that case, it would be rather impossible to build a subscriber list now wouldn’t it?

Your newsletter is not something you will ever want to cut corners on. It is important to build that list from the very beginning. I cannot stress this enough. A lack of a newsletter, and incentive to sign up for it means that you will be playing major catch-up later on. Your newsletter is a vital tool for making money with your blog. Even if you do not have the goal of making money blogging, you still need to build your newsletter, even if you had other reasons such as updating your readers with the latest and greatest. Besides, what happens if your motive changes later on? You would be screwed!

Spam is tasty when fried

Blog hopping is something you are supposed to do because you want to network with others and make friends. You simply benefit from the traffic too. It is not meant to be a traffic method that people remember you by in a bad way.

There are software programs out there that are designed to locate blogs by doing keyword searches, then post generic comments with links back to your blog. What does this do for you? It gets you blocked! Basically you spent $50 for the latest blog promotion software which was nothing but a blog spamming piece of junk that does not work due to bloggers being able to easily detect non-relevant comments. I hope it was worth it though…

Avoid the spam techniques you learned from some “traffic guru” who focuses mainly on black-hat. Learn the tried and true methods that we dedicated bloggers have used, and that we vouch for with our reputation. Leave the spam for the frying pan (hold the booger).

Safelist investment

It is very possible that you do not have a decent sized subscriber list yet. Whether it’s rss feeds, or newsletter subscribers, they just might not be there yet. But you can leverage someone else’s list though, and invite others to join yours.

A safelist is basically a double-optin list build by a lead company. They rent or sell these lists targeting different niches. This is a great way to build your list, by offering a freebie if they come to your site and subscribe to your newsletter. If you made the smart move of offering incentive, then you should already have a free ebook or software to give them. If not, you can create one or use a PLR.

it is important to avoid the “safelists” that are single optin. It is OK to have single optin on your blog if you want, but you do not want to take risks on a 3rd party list. Double optin should not cost much more than single optin. You just have to find the right company to work with.

You’ve been drafted!

I am not talking about the selective service here. What I refer to is the wonderful ‘draft’ feature that your blog has, which allows you to fine-tune your content until you are satisfied that it is of the highest quality before your readers ever see it.

A draft post allows you to ensure that:

  • You have included pictures to break up content and keep readers interested.
  • You have a list item area to help with the flow of the article.
  • You don’t have any crazy grammar or spelling errors.
  • You provided resources if you had some to further help your reader.
  • Many other reasons I have not thought of just now.

If you utilize the draft more often, you can easily weed out the bad content that makes readers not want to… well… read.

Guest posting is a tool

I was offended not long ago by someone saying that guest posts were useless. As you can see, I have a nice list of guest posts (currently on my sidebar), and they have brought me some decent traffic. A lot of that traffic has turned into subscribers.

The reason why that person said guest posting was useless is because there are many new bloggers who use it to regurgitate the same old crap over and over in order to inflate their traffic. But if you think responsibly about it, such guest posting will not result in traffic, but rather a bad reputation as a low-quality writer.

Utilize your guest posting quest to gain subscribers by giving your best articles to other blogs. I have done this on many occasions with many of my guest articles being large and in-depth. I have also focused mainly on blogs that get decent amounts of traffic which will convert into clicks.

ASK for word-of-mouth

The best kind of value I like to think you can get from a newsletter blast, is the kind you get when someone forwards the newsletter to a friend or colleague. You can actively pursue such sharing if you simply ask for it. I have personally requested that subscribers forward the newsletter to others that they think can benefit from it’s contents.

Word of mouth is the best kind of advertising because it costs you nothing. One subscriber forwarding an email to 10 can turn into 10 new subscribers! Are you really leaving this kind of leverage on the table?

Parasocial activity

I know. It sounded like paranormal activity (hope you like the movie reference), and I used it to gain your attention. But what I am really talking about is social networks. You may be using them to just import blog notes onto your wall, or posting affiliate offers here and there. But have you actively sought out subscribers by linking to your offer page?

I utilize my social network profiles all the time. The two best performers for me have been Facebook and Twitter. These platforms have excellent reach because of the simplicity in the way they allow others to share. A single “like” or “retweet” can turn into multiple subscribers. Especially when those that make those shares have massive networks following their activity.

Parasocial activity = It’s scary isn’t it?

Outlook Express, Windows Mail, …

Being in business for MANY years, I have acquired a huge list of contacts in my mail reader. I can easily reach out and ask friends and business contacts to help me get subscribers. When you have excellent references, you can utilize them  for leverage.

In addition to that, I can utilize my mail platform by leaving a short “signature message” underneath every email or email reply. This is a very effective method of gaining massive amounts of subscribers if you send out lots of emails like I do every day.

3rd Party Promote!

There are methods that I use through 3rd parties that get me subscribers. One such method I have found useful is to occasionally link to my offer page in leu of an author credit when I publish articles. Whether it’s on Associated Content, EzineArticles, or whereever, the possibilities are endless. Who says that writing articles for 3rd parties just has to be a way of getting anchor text backlinks?

I use the same tactic sometimes in my guest posts. But to be honest about this, most blogs that publish my guest posts allow me to have a good anchor text link and a pitch to sign up for my newsletter. It’s a great thing!

Auto-responders

Those auto-responders are cool things. You can not only promote affiliate products, your own products, or something else. You can also request that the person who contacted you sign up for your newsletter. Have you ever gotten a thank you email when you contacted a website through a form? They tend to just say “thank you for contacting us, someone will be in touch”. But what if you had a link to your newsletter offer page on there?

You do not have to wait for a sign-up in order to use an auto-responder. Technically, the person did contact you, thereby giving you permission to respond to them. Utilize it rather than let it leak and trickle down the table.

== Finally ==

Understand the various things you can do to attract subscribers. Your subscribers are a great way at gauging how well you are doing in the blogging world. They are also a major source of income for many blogs. More importantly, your subscribers are those who care enough about you to keep coming back and reading what you have to say. Engage with them, and ensure they remain subscribers for many years to come.

What do you do to attract subscribers?

About the author

 How to build subscribers by not cutting corners I am an author, blogger, investor, musician, and internet marketer among other things. I believe that one person can do many things in life. Check out my local search marketing company at Leads2LocalSearch.com when you are done browsing here.

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9 Comments

  1. I like this post a lot. The biggest two things you really touched on here that appealed to me was articles being an asset and guest posting.

    Now articles I’ve been doing that forever. My first $500 dollars were made off of articles. I love articles because it builds passive traffic to whatever it is that you are doing. I am all about passive income, and part of the reason why the income is passive is cause I chose marketing strategies that work for you long after you’ve stopped working.

    On guest posting, I recently just started doing this myself, and it has been the BIGGEST boon to my new blog Greginmotion.com than anything I’ve seen.

    When I started implementing guest posting I saw my traffic skyrocket far past my earlier blogs that took me months of hard work to build up the traffic with originally.

    I was so amazed it is now my main form of traffic haha. Guest posting is like articles in a sense that they are passive and there forever (As long the guy allows you to put it up) so I really enjoyed that form of marketing.

    Thanks again for the post, really cool info.

    To life,
    -Gregory
    Gregory Elfrink´s last blog post ..Holding onto Traditions Will Kill You

    Posted on 15-Nov-10 at 6:51 am | Permalink
  2. Brandon Connell
    Twitter: Brandon_Connell

    I was also amazed when I first started guest posting. I didn’t believe it before then that guesting was a way to quickly increase traffic.

    Posted on 15-Nov-10 at 11:49 am | Permalink
  3. Susan from Home Workout
    Twitter: susancampbell24

    To attract subscribers I do most of the usual stuff – optin with incentive, blog comments to try to get people back to my site and participate in the community, and put a link to newsletter sign up in my author box. I also submit my rss feeds to directories and publish rss feed subscription opportunities in several places on my site and hope people follow. I wish there was more to do because I could use a few more subscribers!
    Susan @ Home Workout´s last blog post ..Fitness Challenge Of The Week

    Posted on 15-Nov-10 at 4:01 pm | Permalink
  4. Brandon Connell
    Twitter: Brandon_Connell

    All of the things you mentioned are great, and all you really need is traffic. Think about the ways to bring in that traffic directly to your newsletter. Post a regular message and link to it on Twitter and Facebook. Build up your following and friend networks. Also, think about the ones you lost. For example, if someone got your ebook and they no longer subscribed, a link in your ebook to subscribe will be helpful in the future.

    Posted on 15-Nov-10 at 4:29 pm | Permalink
  5. Really great article on getting some valuable subscribers. You have some tips here that I use on almost a daily basis and you have a few others I have never even attempted to use.

    The safelist investment tip for example sounds great. I will definitely try out their service since I don’t have many subscribers right now. The third party promote and Parasocial activity tips are also great. A very detailed guideline on how to get more subscribers the right way, thanks a lot for this.
    John´s last blog post ..Guitar Learning Lessons

    Posted on 18-Nov-10 at 2:09 pm | Permalink
  6. Brandon Connell
    Twitter: Brandon_Connell

    No problem John. Thanks for stopping by and commenting. If you are using those tips, you will surely see an increase in activity on your blog. The cool thing is that a safelist introduces new people to your blog and hopefully turns them into commentators.

    Posted on 19-Nov-10 at 11:40 am | Permalink
  7. Also, think of those who lost. For example: If someone has your address and they accepted, a link to your ebook to subscribe will be useful in the future. Post a message and a link on Twitter and Facebook. Build your network and your friends after.

    Posted on 15-Dec-10 at 1:24 am | Permalink
  8. Brandon Connell
    Twitter: Brandon_Connell

    I appreciate you stopping by, but remember to use a real name in the name field as I do not allow only keywords to be used when commenting. Thanks for adding your tips too.

    Posted on 15-Dec-10 at 1:29 am | Permalink
  9. Steve
    Twitter: 00sw

    Its the quality of the article that counts. If the article has what the reader is looking for, the more the details the article contains, the better it becomes. This article is pretty long and I read it all, from the top to the bottom including the comments.
    People are looking for help and detailed articles provide it!
    Great work you are doing here!
    Steve´s last blog post ..games for you

    Posted on 30-Dec-10 at 3:10 am | Permalink
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