Have you ever heard the saying that “everyone learns through failure”? Well failure is something that I simply do not believe in. I would be lying if I said that I have never had failure. As a matter of fact, I learned seo over 15 years ago through trial and error. But in order to pursue your online dreams of making money with the fastest route possible, I am going to tell you how to avoid those failures by doing the right things from the beginning.
Articles are your biggest asset
You will notice that this article you are reading is pretty massive. I am shooting for around 2,000 words here because I want to be as detailed as possible, and provide you with a resource. The cool thing is that such a dedication has an added benefit of being link-bait, bookmarked, retweeted, and everything you can imagine.
The size of an article doesn’t matter, as long as the quality is there. But remember that you can offer a LOT more quality in a larger article. You may say to me “people don’t read large articles like this”, but the fact remains that your readers will skim your entire article. They are looking for key points which tell them this is the best article they can find right now about this subject. If they see enough content-bait, they may end up scrolling right to the top and reading the entire thing. Take that to the bank!
Share the wealth
When I say share the wealth, I don’t mean you have to open up your bank account to your readers (although they might appreciate it), but rather to share your leverage with them. If you have 50,000 twitter followers, you can help them grow their follower count by passing them around. Take for example me asking you right now to follow a friend and fellow blogger of mine, and pass him around @pizaazz.
You can also reach out to fellow bloggers, or your readers, and find out what projects they are working on. Find out how you can help. You may find that someone just completed an ebook, and you can help them by promoting their product via clickbank to your massive subscriber list.
There are lots of new bloggers (and some old ones) who think that being successful in the blogging world means that you can rack up article commentary without having to reply. I have seen others call comment replies by a blog owner a way to inflate comments. But the simple fact remains that it is called participation, and respecting your readers.
Obviously, people can see that your comments are there, so you aren’t hiding the fact that you are commenting. Therefore, an argument about inflation is just not a valid argument.
Participating on your blog is a great way to get subscribers. People want to be in touch with the blog owner that they are dedicating their life to. Think of it like this. A subscriber is basically inviting you into their home. If you went into their home and refused to talk, wouldn’t that be rude?
Pro list builder
Have you seen a blog that has a newsletter subscription option, but they don’t offer any type of incentive for signing up? Or worse, a blog with no newsletter option at all! In that case, it would be rather impossible to build a subscriber list now wouldn’t it?
Your newsletter is not something you will ever want to cut corners on. It is important to build that list from the very beginning. I cannot stress this enough. A lack of a newsletter, and incentive to sign up for it means that you will be playing major catch-up later on. Your newsletter is a vital tool for making money with your blog. Even if you do not have the goal of making money blogging, you still need to build your newsletter, even if you had other reasons such as updating your readers with the latest and greatest. Besides, what happens if your motive changes later on? You would be screwed!
Spam is tasty when fried
Blog hopping is something you are supposed to do because you want to network with others and make friends. You simply benefit from the traffic too. It is not meant to be a traffic method that people remember you by in a bad way.
There are software programs out there that are designed to locate blogs by doing keyword searches, then post generic comments with links back to your blog. What does this do for you? It gets you blocked! Basically you spent $50 for the latest blog promotion software which was nothing but a blog spamming piece of junk that does not work due to bloggers being able to easily detect non-relevant comments. I hope it was worth it though…
Avoid the spam techniques you learned from some “traffic guru” who focuses mainly on black-hat. Learn the tried and true methods that we dedicated bloggers have used, and that we vouch for with our reputation. Leave the spam for the frying pan (hold the booger).
It is very possible that you do not have a decent sized subscriber list yet. Whether it’s rss feeds, or newsletter subscribers, they just might not be there yet. But you can leverage someone else’s list though, and invite others to join yours.
A safelist is basically a double-optin list build by a lead company. They rent or sell these lists targeting different niches. This is a great way to build your list, by offering a freebie if they come to your site and subscribe to your newsletter. If you made the smart move of offering incentive, then you should already have a free ebook or software to give them. If not, you can create one or use a PLR.
it is important to avoid the “safelists” that are single optin. It is OK to have single optin on your blog if you want, but you do not want to take risks on a 3rd party list. Double optin should not cost much more than single optin. You just have to find the right company to work with.
You’ve been drafted!
I am not talking about the selective service here. What I refer to is the wonderful ‘draft’ feature that your blog has, which allows you to fine-tune your content until you are satisfied that it is of the highest quality before your readers ever see it.
A draft post allows you to ensure that:
- You have included pictures to break up content and keep readers interested.
- You have a list item area to help with the flow of the article.
- You don’t have any crazy grammar or spelling errors.
- You provided resources if you had some to further help your reader.
- Many other reasons I have not thought of just now.
If you utilize the draft more often, you can easily weed out the bad content that makes readers not want to… well… read.
Guest posting is a tool
I was offended not long ago by someone saying that guest posts were useless. As you can see, I have a nice list of guest posts (currently on my sidebar), and they have brought me some decent traffic. A lot of that traffic has turned into subscribers.
The reason why that person said guest posting was useless is because there are many new bloggers who use it to regurgitate the same old crap over and over in order to inflate their traffic. But if you think responsibly about it, such guest posting will not result in traffic, but rather a bad reputation as a low-quality writer.
Utilize your guest posting quest to gain subscribers by giving your best articles to other blogs. I have done this on many occasions with many of my guest articles being large and in-depth. I have also focused mainly on blogs that get decent amounts of traffic which will convert into clicks.
ASK for word-of-mouth
The best kind of value I like to think you can get from a newsletter blast, is the kind you get when someone forwards the newsletter to a friend or colleague. You can actively pursue such sharing if you simply ask for it. I have personally requested that subscribers forward the newsletter to others that they think can benefit from it’s contents.
Word of mouth is the best kind of advertising because it costs you nothing. One subscriber forwarding an email to 10 can turn into 10 new subscribers! Are you really leaving this kind of leverage on the table?
I know. It sounded like paranormal activity (hope you like the movie reference), and I used it to gain your attention. But what I am really talking about is social networks. You may be using them to just import blog notes onto your wall, or posting affiliate offers here and there. But have you actively sought out subscribers by linking to your offer page?
I utilize my social network profiles all the time. The two best performers for me have been Facebook and Twitter. These platforms have excellent reach because of the simplicity in the way they allow others to share. A single “like” or “retweet” can turn into multiple subscribers. Especially when those that make those shares have massive networks following their activity.
Parasocial activity = It’s scary isn’t it?
Outlook Express, Windows Mail, …
Being in business for MANY years, I have acquired a huge list of contacts in my mail reader. I can easily reach out and ask friends and business contacts to help me get subscribers. When you have excellent references, you can utilize them for leverage.
In addition to that, I can utilize my mail platform by leaving a short “signature message” underneath every email or email reply. This is a very effective method of gaining massive amounts of subscribers if you send out lots of emails like I do every day.
3rd Party Promote!
There are methods that I use through 3rd parties that get me subscribers. One such method I have found useful is to occasionally link to my offer page in leu of an author credit when I publish articles. Whether it’s on Associated Content, EzineArticles, or whereever, the possibilities are endless. Who says that writing articles for 3rd parties just has to be a way of getting anchor text backlinks?
I use the same tactic sometimes in my guest posts. But to be honest about this, most blogs that publish my guest posts allow me to have a good anchor text link and a pitch to sign up for my newsletter. It’s a great thing!
Those auto-responders are cool things. You can not only promote affiliate products, your own products, or something else. You can also request that the person who contacted you sign up for your newsletter. Have you ever gotten a thank you email when you contacted a website through a form? They tend to just say “thank you for contacting us, someone will be in touch”. But what if you had a link to your newsletter offer page on there?
You do not have to wait for a sign-up in order to use an auto-responder. Technically, the person did contact you, thereby giving you permission to respond to them. Utilize it rather than let it leak and trickle down the table.
== Finally ==
Understand the various things you can do to attract subscribers. Your subscribers are a great way at gauging how well you are doing in the blogging world. They are also a major source of income for many blogs. More importantly, your subscribers are those who care enough about you to keep coming back and reading what you have to say. Engage with them, and ensure they remain subscribers for many years to come.
What do you do to attract subscribers?
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