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I Lost Pinterest

When Pinterest was created, it happened to be the perfect social network for women. I can’t say for certain that it was designed originally for women in mind, but that’s just who it’s target market is for. Of course, after Pinterest went viral, everyone joined in and now the service has blown up.

My wife first joined Pinterest, and I joined suit immediately after. I was curious, but that’s all. I had no desire to actually use the social network because Facebook has been my thing ever since I stopped using MySpace. Just recently though, I decided to use it as a traffic tool. As with any social network, you must use it within it’s terms of service limits. If you go into marketing via a social network with spamming on your mind, you will only get yourself banned and probably hold a grudge.

What’s with Pinterest anyway?

Pinterest is a website where you can “pin” an image to your categorized board. That image links to a source where you found the image, and you can describe the image and/or link on your board. You and those in your network can also comment on pinned items.

Because this is still a young and fast growing social network, you can really benefit by joining in as soon as possible. As the social network grows, there are more people pinning things which makes it a much more saturated place like Facebook and Twitter.

How can I market my business with Pinterest?

It’s a social netwPinterestLogo I Lost Pinterestork. As with any social network, you need to be social for it to be beneficial for you. Don’t go in it with traffic and conversions on your mind. If you do, you will likely spam on accident which will be counter-productive. Instead, you need to actually take interest in what others are pinning. It shouldn’t be too hard. There are lots of things on there that may very well look interesting. Because it’s picture based, it’s easy to spot things you may want to check out and comment on.

You can also share your actual business links. For example, you can setup a board that says “my businesses” and place all of your links in there. Another board for your favorite places to vacation, or another for your favorite foods. That’s what I mean about “taking part” and not spamming. It’s ok to promote your own links, but just categorize them as such and don’t just promote your business. You wouldn’t just go onto Facebook and join a bunch of groups that you can post your link on would you?

Use comments like you would blog-hopping

Pinterest allows you to post comments on other people’s pins. As with blog marketing, if you go to other people’s content and comment, they will return the favor on yours. This results in other people finding your content and commenting as well as sharing if they find your pins interesting.

Commenting is one of the easiest and fastest ways to bring traffic to your boards. Use this technique immediately so you can start benefiting.

TAG – You’re it!

Tagging is something you are probably very familiar with if you use Facebook. When you want to notify someone that you are talking about them, such as in a post or a picture, you post their name. Pinterest ran with this feature and it works the same.

When you tag others (only if it’s relevant though), then you are likely to get their interest and “network” with them in a positive way. Just don’t abuse the tagging feature by naming people that have absolutely nothing to do with your pin. If you see someone really loves trains and you post a pin about trains, then you can tag them and get their interest. If you are selling luxury shoes and tag a bunch of men, then you are likely to be reported and even yelled at virtually by a bunch of dudes.

Titles make or break articles

If you are going to write a blog post, then you want to create a title that catches peoples’ attention. The same goes with pinning. Use a creative title that can possibly go viral.

Be descriptive in your title by mentioning what’s actually in it, but do it in a unique way. For example, the title of this article is “I Lost Pinterest“. That’s an eye catcher right there. You know automatically that it’s about Pinterest. The browser title also shows that it’s about Pinterest Marketing, and this is a marketing blog, so it all fits together.

As always, be creative and follow the rules. Pinterest can be a really big traffic source for you, and possibly get you some new business. You just have to join and take part.

Are you using Pinterest in your marketing campaigns?

About the author

 I Lost Pinterest I am an author, blogger, investor, musician, and internet marketer among other things. I believe that one person can do many things in life. Check out my local search marketing company at Leads2LocalSearch.com when you are done browsing here.

13 Comments

  1. Pinterest no doubt is getting famous every coming day and there is no wonder in saying that soon it will be as big as twitter or Facebook.
    Airbrush´s last blog post ..Save Big! Trick or Treat from Airbrush Action

    Posted on 11-Jun-12 at 11:18 am | Permalink
  2. Pinterest is a new way to market a site. With correct strategies and techniques it may really add traffic to your site. I like how you explained the usage and techniques of Pinterest. This made me educate more about it. I’m using Pinterest basically for hobby only. Since it is also for marketing strategy, I want to learn more about this.

    Posted on 11-Jun-12 at 10:59 pm | Permalink
  3. Get ready for pinterest, it will rock the social media industry. I am not saying that it will be big like facebook but it will surely dominate some aspects of social media.

    Posted on 12-Jun-12 at 9:52 pm | Permalink
  4. I saw Pinterest on Yahoo News but I didn’t understand it much. Thank you for explaining it. It seems Pinterest really interests me. :)

    Posted on 13-Jun-12 at 7:00 am | Permalink
  5. Mark from Hire a Writer
    Twitter: Lazydayriver

    I don’t understand Pinterest, honestly.

    Posted on 13-Jun-12 at 10:15 am | Permalink
  6. Pinterest is becoming one of the most popular social media marketing sites. Currently it boasts over 5 million users and its popularity is growing daily. Aside from the photos, you can use the website to post videos that show your product in use. This will allow customers to see how the product works and whether it will suit their purposes. Pinterest seems to be on its way to becoming a highly popular social networking site.
    Daiene@handmade bird feeder´s last blog post ..Bird house

    Posted on 15-Jun-12 at 3:52 am | Permalink
  7. Wait and watch Facebook and Twitter, Pinterest is really going to rock the social network media. I use Pinterest and when compared to Facebook, it looks more user-friendly. In the coming years, it will have more importance than Facebook.

    Posted on 15-Jun-12 at 6:55 am | Permalink
  8. samuel from make money online
    Twitter: samuel_timmy

    I heard pinterest can be used to market my blog and also create backlinks for my blog.
    please let me know what and how to go about it.
    thanks
    samuel@make money online´s last blog post ..Make money online flipping websites

    Posted on 03-Jul-12 at 10:43 am | Permalink
  9. yeah me too….
    riaz ahmed´s last blog post ..What Sort of SEO Methods Should You Adapt Post Penguin Update?

    Posted on 05-Jul-12 at 2:37 am | Permalink
  10. Oh I just created an account last week hehe. It was my blogger friend who encouraged me to try it. However, I’m still confused on how the site works. It has a different and unique approach compare to other social media sites.
    I have heard that the site has millions of users today which made me so eager to try it. So generally it’s a compilation of things that caught your interest and attention online?
    It seems that i really have to navigate the site thoroughly to learn more about it. ^_^
    Thank you for giving me and idea by the way.
    Alex´s last blog post ..Signs for Gout

    Posted on 06-Jul-12 at 1:54 am | Permalink
  11. I never really used it, but I believe Pinterest has its pros… Nevertheless, it’s not only about the application itself, but mostly about the users who joined the network. They’re the main responsibles to make it a good or a bad application.

    Posted on 21-Jul-12 at 9:23 am | Permalink
  12. Alex from Love Messages
    Twitter: AlexGheorghitan

    I never really used it, too. But I think that will have a pretty big impact on future.

    Posted on 29-Jul-12 at 11:53 am | Permalink
  13. Personally I love Pintrist only because some people like myself are graphic/web designers, and we can display our portfolios and work easily. Simply add a watermark and watch the pins spread!

    Good read!
    Justin@Kesil Consulting Web Design Cincinnati´s last blog post ..Facebook Privacy Changes

    Posted on 08-Dec-12 at 5:23 pm | Permalink
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