Neglected Blog Items That Will Bring You More Traffic if Fixed
Today, I spent a lot of time replying to lots of comments left on my blog over the past two weeks. I am still not done responding to everyone, but I’m working on it. When I was done with my current round of replies, I suddenly realized that this could be used as something to talk about. What made me realize that was my belief that comments should never be closed.
I have discussed this idea in the past, but I have a different (yet similar) spin on it this time. My whole reasoning behind closing comments are two key points.
- Fresh content is key to Google showing your site love. Comments are fresh content. If an old article is receiving fresh content, then Google will show that article even more love. Even a blog with lots of traffic should never close comments under the false pretense that they are eliminating spam. If you use Akismet with Conditional CAPTCHA then spam is not even a factor, so there is absolutely no excuse in that argument.
- Closing comments will piss off new potential readers. There have been a number of times where I went to a blog because of an article I found while searching Google, and after I read the massive article, I went to comment and it was closed. Do you have any idea how much that pissed me off and made me never go back to that blog?
Closing comments closes doors for you in many ways. But my new spin on this is the fact that you should be focusing pretty hard on where your traffic comes from. One major source of your traffic if you are a long term blogger, should be Google and other search engines. My Google traffic is increasing daily by the hundreds, and that made me realize that by replying to comments adds that fresh valuable content to my blog, which may end up turning into first page Google rankings.
Do you know what this means?
If means that if you were to immediately go back to your older articles, and make sure that you reply to commentators, then you could be adding additional traffic from Google because something new that you say may get ranked!
This also means that there are many other things you need to check to make sure you are not neglecting them. One of those things are closed comments. Go to your settings and make sure right now that you have it disabled.
Another issue I have written about before is the “noindex” and “nofollow” tags you may have on categories and tags. Make sure they are not there. If you have an seo plugin in operation, then make sure those settings are not checked. If they are, then opening them up for indexing will immediately change the dynamic of your blog. You should start seeing an increase in traffic from Google within 2 weeks in your Analytics or other stats tracking platform.
Do you take vacations? If so, how do you deal with your blog while you are on vacation? I know a couple of people who recently went on vacation and didn’t post anything while they were gone. What this did was ended up killing the progress they made with their Alexa Traffic Rank. It also made regular blog hoppers to that blog no longer check it for updated content.
If you are going away for an extended period of time, it is vital to your blogs survival that you schedule some posts. Write an article to automatically be published every two days, and if you can, make sure you stop by at least every 72 hours to reply to comments.
Blogging is a new breed of animal. It is a job that is supposed to be fun. So if that’s the case, then why would you want to take a vacation from it? When I go on vacation, my laptop comes with me. The last thing I would ever do is abandon my blog, even if it’s for two weeks.
If you know me, you know that I believe in scheduled posts. Not only for scheduled vacations, but also for times when you are feeling burnt out, or you just want to take a day off to do something else. In such cases, I have also recommended posting guest posts from others on your blog. As long as your blog is not neglected, then you will do fine.

Established & Lazy
There is a thing I like to call “established and lazy”. What this means is that you have worked hard to build traffic, and your blog is doing great with commentary and subscription. What happens? Well in most cases, the blogger tends to stop blog hopping as much as they used to.
It is completely understandable that as an established blogger, your time is spread across a lot of different things. You probably have tons more commentary to reply to. You are probably writing lots of guest articles and articles for EzineArticles or other places.
The trick is to balance all of the above with your old activities that made you successful in the first place. If you have stopped blog hopping as much as you used to, then you can instantly increase your traffic by huge numbers if you were to go back to it. Dedicate one day every week to do nothing but comment on blogs. One day will not kill you, or hinder your ability to perform your other marketing activities. I promise you this.
After you start doing what you stopped doing, you can see the fruits of your labor in your stats most likely the next day. Now that you are established, you should have to problem analyzing that data to see if it’s worth integrating into your new lifestyle. Chances are that you will see how this would be beneficial, and stick to it from now on.
Think About It
Is there something that you are neglecting which if changed, you will probably see an increase in traffic? What are you going to do about it?
Tagged with: blog traffic • blogging • drive traffic to your website • driving traffic • driving traffic to your site • generate traffic • increased traffic • search engine traffic • top 10 google rankings • top 10 in Google • traffic from search engines
Filed under: Blogs • Internet Marketing • search engine optimization • Traffic
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Twitter: lavenderuses
says:
Hi Brandon
I for one am very glad when I am allowed to comment on old posts. I appreciate you don’t close yours. I used to visit one blog that I found some useful newbie type posts. I was a newbie so felt I was learning heaps. They closed comments after 60 days. Of course I didn’t know that till I scrolled down to comment and read the comment closed!
Like you, didn’t bother any more and interestingly that blog hasn’t now posted in 4 months! I actually wrote a post about this that is sitting on my desktop waiting for another “Patricia’s Ponderings” I have recently introducted to my readers.
You have given me some fresh insight into this topic. Thanks Brandon. Always learning something new when I visit.
Patricia Perth Australia
Patricia@lavenderuses´s last [type] ..Are Your Goals Attainable In 2011
Twitter: Brandon_Connell
says:
Hello Patricia. It’s a major turnoff when that happens to a blog. I actually guest posted on ProBlogger a couple times, and will again. But long ago, I stopped going there on a daily basis because of the locked comments after a certain timeframe. I still go there to check things out, but not every day. I take it in doses. It’s not just the big blogs, but the smaller ones too.
I’ve wondered about going back through old comments to see if there were any I missed. I know I missed some on my business blog from years ago, and I’m thinking it would look really strange to respond to a blog post 4 years old. lol
Mitch´s last [type] ..If Men Are Pigs- What Are Women
Twitter: Brandon_Connell
says:
I often go back to old posts, sometimes months later. Especially on guest articles I posted that are on blogs that do not use the “comment reply notification” feature. A late response is always better than no response at all.
Twitter: sallyneill
says:
Hey Brandon, I have a TON of unreplied comments and do exactly what you do, I try and work thrugh them all but it takes forever, what I really should do, is reply to the comments as I get them, but what I TEND to do is read them, think “oh I will reply to them later” then 100 comments later I have not ha ha.
I do the same with emails, support tickets etc, read them, think reply later and forget.
Guess I need to get my a$$ in gear and do things right away rather than let them build up, especially support tickets as it’s not good not replying within a certain time period.
Sally
Sally Neill´s last [type] ..Go Ahead… Make Me Hop Onto Your Blog!
Twitter: Bomb_hipster
says:
Hey Brandon,
Thanks for the excellent article I always love reading your work dude! Keep up the good work the blogosphere wouldn’t be the same without you!
I totally agree with you that a blogs comments should never be closed. I couldn’t even understand why a person would want to close their comments anyways? Isn’t that the purpose of blogging to interact with other people and learn everything you can? I will never close my comments with the 2 plugins I used spam never gets through so I don’t have to worry about the spam issue.
I love when people comment my hard work! The more comments the better!
Thanks again my man!
God bless,
William Veasley
William Tha Great´s last [type] ..Need a Job “Snag a Job”!
Twitter: icebluebanana
says:
Hi Brandon,
I can say with some certainty that doing these things will help. During the three months that I did not post or do any promo for icebluebanana.com, I still got some traffic.
In fact, I got a ton more than I thought I would. But, it did go down, by quite a bit.
When I started being active again, it took almost a month to get my traffic level back up. In fact, it is higher now than it was before I stopped posting.
And, the beauty of it is that I need to do much less work to maintain my current traffic level. I am hoping that means that I will be able to increase my traffic greatly by doing a few additional things (guest posts, article marketing, etc.).
Thanks for the ideas & have a great day!
mark@personal brand´s last [type] ..How I Use Branding To Promote My Blog
Twitter: rdgubaten
says:
Thank you for this tip. Really, there are lots of small tasks that if neglected affects the traffic to your site. Simple tasks that if given precise consideration will give bulk traffic to a site. Blogger should never neglect little things if they will deal with blogging seriously because without traffic to your site, it will put your effort and time spent in the trash. Thank you for this reminding post. This is very useful.
Rose´s last [type] ..WBC Named Manny Pacquiao Fighter of the Decade
Twitter: DennisEdell
says:
What’s the #1 thing to take care of correctly? Customer Service.
Where do comments, emails, support tickets and the rest of the little things fall? That’s right.
There’s something interesting you may want to see. Since I started, I have been a huge advocate for NOT CLOSING COMMENTS, speaking mainly for the blog as a whole.
Recently though, I did write When its OK to Close Comments On Individual Posts
I’m curious to see what you and your readers think…
Dennis Edell @ Direct Sales Marketing´s last [type] ..Contest Sponsors Linking to Money Making Pages – I Need Your Honest Opinion – FAST!
Twitter: richescorner
says:
I was able to log in and create some blog entries even when I was away for the holidays. Also, when I know that I’m going to be away from a computer for an extended period of time, then I do schedule a post or two for when I’m gone.
The other thing that helps for me is that I have a theme that rotates my older blog entries onto my front page, so the content is dynamic. It helps a ton on the days between my posts to give new readers something different to read.
Richard´s last [type] ..A Lesson I would Teach My Child- Patience is a Virtue
I hate going to a site and find a great article that I want to comment on, but the comments are closed
diane´s last [type] ..Why Are The DJIA Futures Always In The News