Profits Aren’t a Trick, They’re a Numbers Game
I have always been a math nerd. To be completely honest, I will tell you that I flunked first grade because at that time, math was my worst subject. Not because I didn’t have the brain for it, but because I had a lot of stuff distracting me at home and at school with “friends”. Flunking 1st grade really affected me, and after that I made math my best subject. I found that I was a total nerd and numbers were my best friend. I often saw myself running numbers through my head like rain-man.
Everyday, I sit in amazement because I run some numbers through my head and realize that things like making money is really easy when you look at it from a mathematical point of view. I did some figuring with Google Adwords.
Let us look at an example of making money with Google Adwords. I know Adwords will cost you money, but you have to spend money to make money sometimes. In this case, a little money will go a long way. When you think about Adwords, you automatically thing pay-per-click which costs a lot of money out of your pocket. But the cool thing is that you can get much more exposure with CPM, and pay less money!
Adwords CPM works like this. You are paying a maximum bid for 1,000 pageviews. Let’s say you set a max bid of $1 for 1,000 pageviews. This means that your ad will be displayed on the network of sites 1,000 times before you even have to spend a dollar! You can target which websites in your niche that your ad will be displayed on. I would for example, display my web design or seo ads on Digital Point Forum which would get it in front of the eyes of industry people who would most likely outsource their work to me. Let’s say that I am running a PSD Layout Design special for $50. If I spent $5 per day on CPM at a $1 maximum bid, then my ad would be displayed 5,000 times for $5 per day! If only 2 of those displays turn into a sale, I would make $2,800 a month on a 28 day month. Deduct the $5 per day at 28 days and you are deducting $140. $2,800 – $140 = $2,660. I would call this a great return on investment!
If you were to apply this scenario to your $47 ebook, then you would make a good chunk of money without having to dedicate any of your personal time performing a service! Now landing your ad in front of the proper audience may take some tweaking, but at $5 a day can you really complain? Take the risk and make some serious money. All you need is a single successful formula here. Once you have a performing campaign, you can focus on another with the other on auto-pilot. If you have little expense, then you can reinvest your profits into your Adwords campaign so you spend more than $5 per day. This will result in more conversions which brings in more money.
Don’t have an ebook? You can use a service like InDigital Works which will provide you with products that have master resell rights which you can package together. Take these products and bundle them together which a squeeze page on multiple niche blogs built with Elegant Themes and you have a winning formula which you can clone and do all over again!
What do you have to lose in this numbers game?
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Tagged with: cpm campaign • Google Adwords • psd layout design
Filed under: Advertising • Blogs • Making Money • Sales
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Twitter: lionslinger
says:
Up until now I’m still figuring out the caveats of earning online and it is with this information like yours that I’m slowly learning.
Actually, I’m afraid of using Adwords. Perhaps this fear is rooted on my ignorance of how to use it properly.
Thanks for this math lesson you have shared.
Walter´s last [type] ..7 characteristics of a loser
Twitter: Brandon_Connell
says:
Thank you Walter. That’s what I’m here for. Adwords is scary because it is an actual immediate cost associated with it. I can tell you that if you start with a CPM campaign of $5 per day with a $1.50 max bid, then you only need $35 for the first week to test the waters. You will get between 3,000-5,000 impressions per day with that campaign.
Twitter: icebluebanana
says:
Hey Brandon,
Nice intro – certainly one that I can use. I especially appreciate the links at the end. I would like to try some of this out. Plus, I am working on an ebook myself. Something to think about – thanks!
Have a great day!
mark´s last [type] ..The Latest Thing To Solve All of Your Problems
Twitter: Brandon_Connell
says:
Hi Mark. Thank you. I hope this formula works in your favor like I’m sure it will.
Twitter: buildrankprofit
says:
This is a really well timed and just plain awesome post bro!
I have $100 Adwords credit that I was going to trial using on some of my niche sites but after reading this I am thinking that maybe I should use it to promote my upcoming free ebook and use it to build my list. Thanks Brandon!
Alex´s last [type] ..How to Build a Huge List of Active Twitter Followers
Twitter: Brandon_Connell
says:
Good idea Alex. I always get the Adwords $100 code thing in the mail and throw it away because I am already an Adwords user. But it is a great thing for someone starting out to test the waters with.