Reviving Old Posts: How to Get Comments, and Make Money From Old Articles
Reviving old posts is something you should think about after your blog starts getting some good traffic and commentators. But how to go about that is a question among many bloggers. I would like to share a few tips that I have figured out along the way. Keep in mind that these tips will only work if you actually put them to use. I find that blog beginners who are not yet serious attempt to do some of the advice they receive, but not all. What happens then is that the expected results do not happen and they are clueless as to why. To ensure that your comments grow over time, try these:
- Linking to old articles within your posts as a reference is a good way to drive traffic to the oldies. I find myself occasionally linking to an old article rather than Wikipedia if I have a relevant post published. The chances of your reader clicking on the link that goes to an old article rather than an off-site source is much better.
- Edit your old articles. I like to go into my old articles and add new information to them that may draw more attention. Let’s say that your old articles didn’t include pictures, or enough reference materials. You can make them articles more attractive by making them look more like your recent articles. Not only that, but while you are in there editing you can also include affiliate links or banners that you now work with and are trying to make money from. Of course, if you are going to monetize, I always recommend using a site-wide solution that does all of the legwork for you in one place.
- A plugin called CommentLuv allows you to choose from older articles to include as your latest article when commenting on other blogs. Use this feature and choose an older post. When people click the link, the first thing they see is that post and are likely to comment on it. This only goes so far. CommentLuv shows a list of the most recent posts as far as I know. I did not explore it in detail to find out if it brings up months old posts for selection under a setting or something, but maybe it is a good idea to recommend to them if they don’t already have that feature.
- Are there sites out there linking to you? If there are, chances are that the webmaster had good reason. It might be a good time to contact them and ask them if they would be willing to help you by linking to a specific post somewhere on their site. This will also help with the inbound deep linking campaign you might have in place.
- Include your older article links and a small snippet of them in your free newsletter. This is a great way to get comments on those old articles because you are inviting people who already subscribed to your content.
- Sticky your old article so that it stays on the top of your homepage. People may be confused at first by looking at the date, but if the article is good you will receive comments regardless. Just don’t go closing old posts off from new comments.
- Include your older article link in your outgoing emails and replies. I would only do this if the article was relevant to what the person’s interests are who I am emailing.
I have already used these methods and I can vouch for their effectiveness. Put them to work for you today and you will see results. You will find that one day, you have a need to get comments on older articles. The reason may be that you noticed an older article getting good PageRank or top 10 Google rankings. Or maybe someone is linking to your article.
Whatever your reason, it is wise to show new readers that you are inviting comments.
Tagged with: blog commenting • blogging • getting blog comments • Internet Marketing • making money online • reviving old blog posts
Filed under: Blogs • Internet Marketing • Making Money • Sales
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Twitter: buildrankprofit
says:
There’s some really good tips there man, thanks! I didn’t realise you could specify which post CommentLuv will display so will look into that. I try to link to older posts more now that I have consistent traffic, but I find that my writing style and direction has changed so much that sometimes I like that older posts are not easy to find lol. In regards to editing the older posts, I have plugins for twitter and facebook which posts them there too if a post is edited so that is another way to get comments I guess.
Awesome tips Brandon. It’s one thing that you post as often as you do, but to keep coming up with posts like this is quite amazing dude. Kudos.
.-= Alex´s last blog ..SMART Goals, Small Wins, & Coconuts =-.
Twitter: Brandon_Connell
says:
Thank you Alex for the compliment. I also use the wp-to-twitter plugin and I import feeds into my Facebook as a note so they are on my wall. I am going to design a thin banner for some specific posts, and put them up top at one point to help drive traffic to some older posts.
Twitter: websitebegin
says:
I always tweet out old articles throughout the week. For example, I’ve tweeted 4 month old articles because no one has been to them. A great way to get your community + following into the game
Twitter: Brandon_Connell
says:
That’s a good way to do it once you built up your followers. Not everyone does that though and so they lack the amount of followers needed to make a dent.
Twitter: icebluebanana
says:
Hi Brandon,
I have never done any of these things (though to be fair, I don’t know that I can call any of my posts old yet).
I really love the ideas related to the email list, though I do not really have one yet (will probably be putting it in place in a short while).
This is really great! I am going to try some, no, all of this out over the weekend!
Have a great day!
.-= mark´s last blog ..3 Steps To Finding Your Balance =-.
Twitter: Brandon_Connell
says:
Good call Mark. Make sure to do them all for maximum results!
I never thought of adding an old post title to my comments. Good idea.
Have you ever changed the name of your old titles? Or will that mess up their ranking.
I think you’ve read all my old stuff. Should I even bother with you?
Twitter: Brandon_Connell
says:
No, I wouldn’t touch my titles. As far as titles and permalinks go, I deem those as set in stone. From an seo standpoint, messing with an old post title or permalink would be bad. The content in the actual article can be edited and updated though.
Twitter: eysiojo
says:
Nice post sir.
In my case, and from the blogs I read. I use related post plugin and also the sticky post technique is great. Linking to old post really helps. Making it more visible in your new post will redirect traffic to old blog post.
Eymard´s last [type] ..Sticky Post Enabled
Twitter: Brandon_Connell
says:
I agree, which is why I auto-setup some linking with the Pretty Link plugin.