I was doing some thinking about my blog. I have noticed that some major blogs have been acquired by larger companies. But the difference between them and me is that I branded my blog on a domain that I will never give up. I plan to use this blog for years to come, and when I’m dead, have it archived and let my wife live off of the ad revenue it brings in.
I fully intend to never receive a buyout offer on my blog. And if you wish to create something unique for yourself, create it in a way that would make you unable to budge, even after receiving a multi-million dollar offer on it.
If you DO want to have your company acquired, you will need to create a following, and brand it appropriately. Social sites are very good at this because they are generally viral with their marketing. Users tell others about the network and it amounts to additional users. Think about the features that Facebook, and MySpace have that allow you to invite your friends by importing your email contacts.
You can lower your chances of a buyout offer if your website offers a service that is not free. The word free creates an easy open-door to website sign-ups. By charging a fee for that same access, you limit your market reach to people that not only have a credit card or paypal account, but to those that also wish to spend that money for that account access.