Over the course of my blogging career, I have guest posted on many blogs big to small. What I learned was that there is a downfall to guest posting. Do not let this steer you away from guest posting, as it is still one of the biggest sources of traffic that you will ever receive. It’s just that you need to learn how you can make a mistake doing guest articles.
The mistake is not direct really. It’s not something bad like posting sub-par content. Chances are, a blogger will not let you post crap on their blog anyway, so that’s not an issue. What’s at issue here is how guest posting can affect your statistics, and your Alexa Traffic Rank.
Back in my prime, I was guest posting like bunnies had babies. After awhile, I got burnt out (some regulars here won’t believe that), and I stopped posting guest articles and I slowed down here by large amounts of articles. What ended up happening was my Alexa Traffic Rank shot up. I was down to 80,000 and suddenly got way back to up 200,000+. That sucked bad for me, because regardless of what others will tell you, Alexa Traffic Rank matters. It is an accurate description of your traffic, and ties in with what Google Analytics will tell you. If I am wrong, then why does ProBlogger and other 1st generation bloggers rank under 5,000?
I have been slowly climbing back down the rank ladder, and am now down to around 90,000 and dropping. This is mainly because I started posting more regular here again, and have guest posted on ProBlogger a couple of times as well as other places. I got back into blog-hopping, and have taken on other projects that bring me subscribers and ultimately, traffic.
In addition to those activities, my blog has gained sort of a seniority, and I am getting lots of Google traffic that increases in size every single day according to Analytics. What really sparked the drop in Alexa is the guest posting on ProBlogger. For some reason, regardless of Darren’s policy about not republishing articles (theft), many people auto-rip said content. While at first you might think “I am going after them thieves”, you then realize that all of those blogs republishing my content also published my anchor text links. How can I lose there? Now times that by 2 for the number of articles I had on ProBlogger, and we are talking about hundreds upon hundreds of one-way links to my blog. Some of those will count when Google finally decides to update the PageRank in the toolbar. My actual PR should be a minimum of 5/10 when it updates, so I am not complaining.
The thing you have to learn about guest posting now is that every blog you guest on will publish at a different date. You might submit your article in January, but that blog may be backed up with guest posts until February or March. That means that the article will not benefit you until a future date. My trick to overcome this issue is to use it to my advantage. It’s like an investment in a golden stock that’s on a bull run. That stock may take a week or two in order to maximize the run, and by then it can earn you 50% on your investment. That’s how I invest anyway… So what you do is you write 10 guest articles a week, and submit them to various blogs. You may have one on BrandonConnell.com in February, another on Problogger not scheduled til March, another on AlexWhalley.com in late January, etc. The idea is to get as many blogs scheduling a guest article for you at different dates.
The benefit from such a technique is that you will end up with a constant stream of guest article traffic, and your Alexa Traffic Rank, Analytics, subscriber count, Twitter follower count, and many others things will all be increasing steadily.
Use this trick wisely grasshopper.