The world of blogging is not the same now as if you had started blogging back in 2002. If you started back then, you probably have a similar success with income generation as Darren Rowse from ProBlogger. If not, then you are trying to yank yourself out of the pile of millions of new bloggers that are trying to make a primary living from blogging.
The great thing is that you can still make money blogging by selling ad space, affiliate marketing, etc. But in order to stand out above the rest, you need to come up with something with massive value.
I was recently working online as I do every day, and I came across a link in my Alexa Toolbar which showed the top paid independent YouTube performers. One of the ones on the list was that dumbass that goes by the name “Fred”. I have seen those shows and they are so stupid. I have no idea how they make a single dime nor do I understand why people watch them. But there are others on the list who are actually funny and have successful comedy channels on YouTube. All of these performers are making over $100,000 based on estimates created from their video views paired with the fact that they make 50% of ad revenues.
YouTube is a great way to generate income if you look at it in that regard. But when I look at YouTube, I always think of the web traffic I can generate. It would be nice to create a successful channel that makes 6-figures, but I would be happy with a few videos that bring in traffic that converts into affiliate sales and regular blog readers/commentators.
I truly believe that you can generate a ton of traffic with information rich articles and some simple marketing skills that I am happy to teach you right here on my blog. I am willing to respond to you in my commentary, and my marketing forum should you require assistance. But it is up to you to realize your goals in this blogging game. There is absolutely nothing wrong with going the straight-blogging route. But there is something to be said about a person who goes beyond that. You can do many things including creating your own forum, YouTube channel, podcast, or whatever. There are tons of possible ways to increase your traffic ten-fold.
Innovation Creates Future
Think about the number of new gadgets coming out every year. Or the various cooking products on that late night infomercial you like to watch. There are inventors out there who want to influence the masses into turning their product into the latest trend. Now imagine if you decided to go the innovation route and created the next Facebook or Twitter.
I sometimes watch an evening show where this guy interviews successful business people. The entrepreneurs on the show tell them about their idea and how it came to creation. It then goes on to show viewers the sales stats and other information that would make any ordinary slacker depressed. There were these two jokers on there who decided to quit their job and print up t-shirts with stupid slogans on them. They are now a multi-million dollar business. I then come across this article on the highest paid YouTubetreneurs and it makes me sick that an idiot with a voice changer can make a 6-figure profit. I wonder what entertainment has become not only in the United States, but across the world. But the fact remains that there are people out there that will accept any product. With that in mind, there is no reason why you cannot advance forward with your brand.
How do I innovate?
I would hate to be a “me-to”, but I will tell you how people have been doing it for generations. Think about a need. It doesn’t have to be an unfulfilled need. It can be a need that is simply unsaturated that you think some healthy competition will make better.
I have been part of brain-storming sessions in the past. We used a chalkboard and came up with multiple business names. We narrowed those down. We then came up with the services that we should offer, and we narrowed those down to the most likely to be able to sell and make a profit. We can always expand. We came up with ideas for the website, and who would be responsible for what. In the end, we had a full-fledged business making money.
You can easily use this method to come up with a new idea to innovate. Use a notebook and write down your pet-peeves and what you wish would happen to make your life easier. For example, there is a cooking product I saw on one of those infomercials that I previously mentioned. It’s the “ready-set-go” which is a small frying-pan like oven. It cooks from both below and above, and you can pretty much cook anything in 10 minutes. There is another product called the “magic bullet” which dices up anything and spits it out into your service tray or plate. What did these inventors have to think of in order to come up with that idea? Did they think “I wish I can cook an omelet without having to flip it over”? What about that ice cream scooper that heats up? That was obviously created by an ice cream lover who didn’t like fighting with the scooper to get it out and into the bowl or cone. It heats up a bit and the scoop drops right out.
Maybe you just want to give the YouTube channel idea a try. In this case, you have to come up with an idea for what you will talk about. Keep in mind that you can be completely stupid and be successful here apparently. So no need to think too hard 😉
Well, as I said… I truly believe that you can get successful with nothing more than a blog and something to talk about. It just takes a lot of time. I get some excellent traffic here on my blog, and I did so before offering the forum and freebies.
The “why” can be answered with the question “how fast do you want to be successful”? Getting a blog going to the point of a viable income can take more than a year. If you add YouTube traffic and other methods that require your attention, you can bridge that gap by months if not sooner.
Will you innovate, or risk it with the blogging-only method?