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Why Bloggers Need to Innovate to Stay Strong

The world of blogging is not the same now as if you had started blogging back in 2002. If you started back then, you probably have a similar success with income generation as Darren Rowse from ProBlogger. If not, then you are trying to yank yourself out of the pile of millions of new bloggers that are trying to make a primary living from blogging.

The great thing is that you can still make money blogging by selling ad space, affiliate marketing, etc. But in order to stand out above the rest, you need to come up with something with massive value.

I was recently working online as I do every day, and I came across a link in my Alexa Toolbar which showed the top paid independent YouTube performers. One of the ones on the list was that dumbass that goes by the name “Fred”. I have seen those shows and they are so stupid. I have no idea how they make a single dime nor do I understand why people watch them. But there are others on the list who are actually funny and have successful comedy channels on YouTube. All of these performers are making over $100,000 based on estimates created from their video views paired with the fact that they make 50% of ad revenues.

YouTube is a great way to generate income if you look at it in that regard. But when I look at YouTube, I always think of the web traffic I can generate. It would be nice to create a successful channel that makes 6-figures, but I would be happy with a few videos that bring in traffic that converts into affiliate sales and regular blog readers/commentators.

I truly believe that you can generate a ton of traffic with information rich articles and some simple marketing skills that I am happy to teach you right here on my blog. I am willing to respond to you in my commentary, and my marketing forum should you require assistance. But it is up to you to realize your goals in this blogging game. There is absolutely nothing wrong with going the straight-blogging route. But there is something to be said about a person who goes beyond that. You can do many things including creating your own forum, YouTube channel, podcast, or whatever. There are tons of possible ways to increase your traffic ten-fold.

Innovation Creates Future

Think about the number of new gadgets coming out every year. Or the various cooking products on that late night infomercial you like to watch. There are inventors out there who want to influence the masses into turning their product into the latest trend. Now imagine if you decided to go the innovation route and created the next Facebook or Twitter.

I sometimes watch an evening show where this guy interviews successful business people. The entrepreneurs on the show tell them about their idea and how it came to creation. It then goes on to show viewers the sales stats and other information that would make any ordinary slacker depressed. There were these two jokers on there who decided to quit their job and print up t-shirts with stupid slogans on them. They are now a multi-million dollar business. I then come across this article on the highest paid YouTubetreneurs and it makes me sick that an idiot with a voice changer can make a 6-figure profit. I wonder what entertainment has become not only in the United States, but across the world. But the fact remains that there are people out there that will accept any product. With that in mind, there is no reason why you cannot advance forward with your brand.

How do I innovate?

I would hate to be a “me-to”, but I will tell you how people have been doing it for generations. Think about a need. It doesn’t have to be an unfulfilled need. It can be a need that is simply unsaturated that you think some healthy competition will make better.

I have been part of brain-storming sessions in the past. We used a chalkboard and came up with multiple business names. We narrowed those down. We then came up with the services that we should offer, and we narrowed those down to the most likely to be able to sell and make a profit. We can always expand. We came up with ideas for the website, and who would be responsible for what. In the end, we had a full-fledged business making money.

You can easily use this method to come up with a new idea to innovate. Use a notebook and write down your pet-peeves and what you wish would happen to make your life easier. For example, there is a cooking product I saw on one of those infomercials that I previously mentioned. It’s the “ready-set-go” which is a small frying-pan like oven. It cooks from both below and above, and you can pretty much cook anything in 10 minutes. There is another product called the “magic bullet” which dices up anything and spits it out into your service tray or plate. What did these inventors have to think of in order to come up with that idea? Did they think “I wish I can cook an omelet without having to flip it over”? What about that ice cream scooper that heats up? That was obviously created by an ice cream lover who didn’t like fighting with the scooper to get it out and into the bowl or cone. It heats up a bit and the scoop drops right out.

Maybe you just want to give the YouTube channel idea a try. In this case, you have to come up with an idea for what you will talk about. Keep in mind that you can be completely stupid and be successful here apparently. So no need to think too hard 😉

Why innovate?

Well, as I said… I truly believe that you can get successful with nothing more than a blog and something to talk about. It just takes a lot of time. I get some excellent traffic here on my blog, and I did so before offering the forum and freebies.

The “why” can be answered with the question “how fast do you want to be successful”? Getting a blog going to the point of a viable income can take more than a year. If you add YouTube traffic and other methods that require your attention, you can bridge that gap by months if not sooner.

Your Turn

Will you innovate, or risk it with the blogging-only method?

About the author

Brandon Connell

I am an author, blogger, investor, musician, and internet marketer among other things. I believe that one person can do many things in life.

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  1. Mike
    Twitter: eblogcamp

    There’s nothing wrong with innovation, I think. If fact, creative people innovate everyday. They look into stuff around which causes troubles to users and trying to improve it. However, there also exist what people call innovation dilemma where innovation doesn’t create much good for users.

    For example, Motorola innovated satellite phone a while ago. It was innovation and the management board thought users might like it. It turned out no one had the use four it so the project filed bankruptcy in short time.

    What I want to say is innovation is good, but you’ll need to take into account everything. And don’t try to reinvent the wheel where something already works for people. That’s just make your innovation a big failure.

    Posted on 21-Aug-10 at 11:47 am | Permalink
  2. Brandon Connell
    Twitter: Brandon_Connell

    Hi Mike. Firstly, welcome to my blog. 2ndly, I agree totally about not reinventing. I do however think that reinventing the wheel on something that still needs competition so that it isn’t a monopoly is a good thing. Think about the Million Dollar HomePage which spawned a few good ideas that reinvented the concept in a new way.

    Posted on 21-Aug-10 at 12:58 pm | Permalink
  3. Mark Bell
    Twitter: markbell10

    I think if you want to make something of your efforts, you need to constantly innovate and evolve to stay with the times. Blogging is excellent, but with the increase in video media, it makes sense to at least consider it.

    Innovation also will help make you identifiable – especially if you are willing to either take a risk or push the boundaries a little.

    Posted on 23-Aug-10 at 6:29 pm | Permalink
  4. Brandon Connell
    Twitter: Brandon_Connell

    I have been seeing the words “I agree” constantly on replies lately so I will avoid directly saying it. But I am sure to see a bunch more bloggers go bust in their attempts at blogging without coming up with something that makes them stand out. It just takes time for each blogger to figure that out, and some of them don’t make it to that realization before they call it quits.

    Posted on 23-Aug-10 at 10:22 pm | Permalink
  5. Hasham from Sell Property Fast

    Blogger have a similarity with reporters because the blogger gives update through online and reporters gives information through television. And as the days goes by the life of a blogger becomes more critical because many expectations will be thrown to you.

    Posted on 15-Sep-10 at 9:07 am | Permalink
  6. Brandon Connell
    Twitter: Brandon_Connell

    Reporters are also online now with news blogs. Funny though that they are protected when they write in the company blog, but bloggers are not.

    Posted on 15-Sep-10 at 4:57 pm | Permalink