Your Marketing Is Boring
Marketing campaigns are important, but sometimes it just isn’t enough to get out there and spread the word. Without a unique marketing plan, your brand can get blended in with thousands of other companies.
I like to think of marketing as being creative. You can create a huge marketing campaign with absolutely no budget whatsoever. How you ask? Well, do you remember that time when those two guys got in trouble for leaving a device in a public place, and everyone panicked and thought it was a terrorist attempt? They were being creative. It was the public that was too stupid to take interest in the actual device, and they decided to turn it into something it was not.
How about the time when you may have come across a bald dude with a tattoo on his head that looked like a tv commercial? That kind of advertising turns heads (no pun intended). There are actually people out there who offer to tattoo their heads for cash. It’s just a matter of finding them which should be rather easy. Just post an ad on Craigslist with the offer.
Creative marketing can turn viral, and what makes it viral is the word-of-mouth it creates. You just need a brainstorming session and a brain. It is ok to fail at your efforts in order to learn what works and what does not through trial and error.
Being viral is important especially when you have a tiny to non-existent budget. See the crowd walking into the giant butthole? Talk about viral
and a bit nasty. But it works. Even if there wasn’t print on that big cheek, people would line up to walk into the crevice because they want to know what’s going on.
I have a good way of coming up with ideas. It is to write down your dreams as soon as you wake up, and think about how you can use them in your marketing efforts. I wish I could do that, but I rarely remember even having dreams anymore.
I am sure that with a little effort, you can create the next amazing marketing idea. I am sure I will see it out there soon.
Incoming search terms:
- boring butthole
Tagged with: creative marketing • marketing campaign • no budget marketing • unique marketing plan • viral marketing ideas • word of mouth marketing
Filed under: Advertising • Entertainment • Marketing
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